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Shopper Insights Survey Template
*
For which of the following are you the primary decision-maker about what to purchase in your household? (Select all that apply.)
(Required.)
Groceries
Health Care
Personal Care
Home Maintenance
Lawn and Garden
Finance (Investments, Insurance, Taxes)
Bills, Utilities & Rent/Mortgage
Pet care
Travel Planning
None of the above
*
Which of the following influences your purchase decisions the most?
(Required.)
Word of mouth
Social media
Commercials
Other (please specify)
*
Do you typically make a decision about which brands to purchase beforehand or at the time of purchase?
(Required.)
Beforehand
At the time of purchase
*
How often do you
search
for sales or coupons before you purchase this product category?
(Required.)
Always
Most of the time
Sometimes
Rarely
Never
*
How often do you
wait
for sales or coupons before you purchase this product category?
(Required.)
Always
Most of the time
Sometimes
Rarely
Never
*
Which of these do you primarily purchase online? (Select all that apply.)
(Required.)
Groceries
Health Care
Personal Care
Home Maintenance
Lawn and Garden
Finance (Investments, Insurance, Taxes)
Bills, Utilities & Rent/Mortgage
Pet care
Travel Planning
None of the above
*
Which of these do you primarily purchase at a physical store or a branch? (Select all that apply.)
(Required.)
Groceries
Health Care
Personal Care
Home Maintenance
Lawn and Garden
Finance (Investments, Insurance, Taxes)
Bills, Utilities & Rent/Mortgage
Pet care
Travel Planning
None of the above
*
How often do you purchase something impulsively?
(Required.)
Always
Most of the time
Sometimes
Rarely
Never
*
In general, how frequently do you switch brands?
(Required.)
Always
Most of the time
Sometimes
Rarely
Never