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European Tech Marketing Outlook 2017
A look into 2017....
1.
Please rate the following marketing objectives in order of importance for your 2017 European Campaigns:
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Brand Awareness
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Lead Generation
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Retaining Existing Customers
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Selling More to Existing Customers
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Product or Service Launch
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Market Research
Very Important
Important
Slightly Important
Not very Important
Not at all Important
2.
How important were these marketing strategies to your European Marketing Campaigns this year?
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Print Advertising
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Online Advertising
Very Important
Important
Slightly Important
Not very Important
Not at all Important
List Rental
Very Important
Important
Slightly Important
Not very Important
Not at all Important
PR
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Social Media
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Events
Very Important
Important
Slightly Important
Not very Important
Not at all Important
3.
How important will these marketing strategies be to your European Marketing Campaigns in 2017?
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Print Advertising
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Online Advertising
Very Important
Important
Slightly Important
Not very Important
Not at all Important
List Rental
Very Important
Important
Slightly Important
Not very Important
Not at all Important
PR
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Social Media
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Events
Very Important
Important
Slightly Important
Not very Important
Not at all Important
4.
How important is Social Media to your European marketing campaigns?
Very Important
Important
Slightly Important
Not very Important
Not at all Important
Very Important
Important
Slightly Important
Not very Important
Not at all Important
5.
What Social Media channels will your company use in 2017?
Facebook
Twitter
LinkedIn
Instagram
YouTube
Google+
Other (please specify)
6.
Are your digital marketing tactics fixed at the start of the year, or do they change to take into account current trends?
Yes
No