Wet Leisure Industry Survey 2023

Welcome to the thirteenth year of the Wet Leisure Industry Survey conducted by Golden Coast.

The idea of the survey is that it allows everyone in our industry to share an overall picture of what is going on, how businesses are fairing, what trends are on the rise and what challenges we all face. That information should be useful to all of us.

We can only do that because people like you take a few minutes to fill in the survey; so thank you for that.

Whatever may be going on in our industry, we are certainly living in interesting times. Political and financial uncertainty, the affects of BREXIT, war in Ukraine and spiralling energy costs.

Let us know how your business is coping with all of that. Use the comments boxes to get your voice heard.

It will only take a few minutes to answer the questionnaire and there are opportunities to add as many of your own comments as you wish. There are no questions that you are required to answer but the more detailed your response is, the more help it will be to all of us. All responses are anonymous.

The printed results will be available to download or view online at www.wetleisure.com

The Wet Leisure Survey has the full support of the BSPF, BISHTA, the ISPE and SPATA as well as the industry press.

We would just like to say thank you for taking the time to take part, it is the people who respond to the survey who make the whole thing possible.

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* 1. Which region of the UK does your business operate from?

South East

South West

Midlands

North

Scotland

Ireland

Wales

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* 2. How many employees do you have in your business?

1 - 5

6 - 9

10+

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* 3. Which Sectors of the wet leisure industry do you serve? Please check all that apply.

Pool

Spa and hot tub

Sauna

Other

Other (please specify)

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* 4. Are your customers and clients domestic, commercial or a mixture of both?

Domestic

Commercial

A mixture of both

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* 5. How is your business best described?

An importer / distributor

A dealer / retailer

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* 6. What are the services that you offer your customers? Please check all that apply.

Showroom sales

Consumables

Installation

Service / repairs

Online / e-commerce

Importer / trade distributor

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* 7. On the following scale, how did you find business conditions this year?

1. Extremely difficult

2. Difficult

3. OK

4. Good

5. Extremely good

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* 8. What would you say were the things that had the biggest influence on your business this year?

The weather

The economy

The internet

Cost of living crisis

Brexit

COVID

Energy costs

Would you like to comment further?

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* 9. During 2023, how many of the following products did you install?

In ground pools (Outdoor installations)

In ground pools (Indoor installations)

Above ground pools

Spas (distributed)

Spas (retailed)

Swim spas (distributed)

Swim spas (retailed)

Saunas

Steam rooms

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* 10. Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between?

Top-end

Middle

Budget

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* 11. What marketing and advertising do you do for your business? Please check all that apply.

Social media

Local press

Local radio

Newsletters

E mail

Website

Shows & exhibitions

Trade press

Other

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* 12. What form of marketing works best for your business and why do you think that is?

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* 13. On the following scale, how do you expect business conditions to be next year?

1. Extremely difficult

2. Difficult

3. OK

4. Good

5. Extremely good

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* 14. What do you think are the biggest challenges your business will face in 2024?

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* 15. Which of these market trends are your customers following?

They are looking for Eco-friendly / energy saving products.

They are looking for products to improve existing installations.

They are looking for top-end, luxury products.

They are looking for budget priced products.

Other (please specify)

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* 16. Have you seen growth in the spa, hot tub and swim spa sectors this year?

1. Hot tub sales have been strong.

2. There has been no real change in hot tub sales.

3. Hot tub sales have fallen this year.

4. Swim spa sales have been strong.

5. There has been no real change in swim spa sales.

6. Swim spa sales have fallen this year.

Would you like to comment further?

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* 17. Have you seen growth in the pool sector this year?

Pools are a growing sector of our business.

We have seen no change in the pool sector.

We are doing less pool business than before.

Would you like to comment further

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* 18. Have you seen growth in the sauna and steam sector this year?

Sauna and steam are a growing sector of our business.

We have seen no change in the sauna and steam business.

We are selling less sauna and steam installations than before.

Would you like to comment further

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* 19. If you are working in the pool sector, are your jobs mostly new builds or refurbishments?

We are mostly building new pools.

We are mostly refurbishing existing pools.

We carry out both types of work.

Would you like to comment further

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* 1. Which region of the UK does your business operate from?

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* 2. How many employees do you have in your business?

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* 3. Which Sectors of the wet leisure industry do you serve? Please check all that apply.

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* 4. Are your customers and clients domestic, commercial or a mixture of both?

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* 5. How is your business best described?

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* 6. What are the services that you offer your customers? Please check all that apply.

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* 7. On the following scale, how did you find business conditions this year?

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* 8. What would you say were the things that had the biggest influence on your business this year?

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* 9. During 2023, how many of the following products did you install?

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* 10. Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between?

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* 11. What marketing and advertising do you do for your business? Please check all that apply.

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* 12. What form of marketing works best for your business and why do you think that is?

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* 13. On the following scale, how do you expect business conditions to be next year?

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* 14. What do you think are the biggest challenges your business will face in 2024?

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* 15. Which of these market trends are your customers following?

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* 16. Have you seen growth in the spa, hot tub and swim spa sectors this year?

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* 17. Have you seen growth in the pool sector this year?

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* 18. Have you seen growth in the sauna and steam sector this year?

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* 19. If you are working in the pool sector, are your jobs mostly new builds or refurbishments?

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* 20. Are there any other comments or thoughts that you would like to add?