Discover how financial services firms stay on top of market trends and make smarter investment decisions with SurveyMonkey.

Bank of America logo
Chime logo
Spectrum Equity logo
Elephant insurance logo
JPMorgan Chase logo
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Increase brand awareness and product adoption, and improve customer loyalty with market insights and feedback.

  • Identify your highest-value customer segments and drive cardholder awareness, adoption and usage.
  • Scale your customer experience programmes by listening across all channels and acting on feedback.
  • Pressure-test new products and services with market research insights in as little as an hour.

Make smarter investment decisions with in-depth market research using our global panel of 175M+ respondents.

  • Track industry trends and market fluctuations to validate investment recommendations.
  • Conduct due diligence with proprietary data on companies’ brand sentiment, competitive positioning, product-market fit and more.
  • Get fast insights from the consumers and clients of companies in your portfolio.
Screenshot of SurveyMonkey Audience product that asks user to select demographic to survey (such as gender, country, household income)
Screenshot of SurveyMonkey Brand Tracker solution with a survey question asking a user about overall head of brand

Stay agile and adapt to industry trends like digital innovation while building brand trust with insights-powered marketing campaigns.

  • Keep up with market trends by monitoring how customers are responding to broader industry shifts.
  • Optimise marketing by tracking service quality, trustworthiness and other priority brand health attributes.
  • Acquire customers earlier and increase their lifetime value with usage and attitudes insights.

Accelerate growth and create products consumers love with market and customer insights.

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Access proprietary real-time insights with our integrated global panel, SurveyMonkey Audience.

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Spot trends, monitor key metrics and get up-to-the-minute insights.

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Transform the customer experience with insights across channels.

Spectrum Equity logo

“Understanding a CEO’s business is important when walking into any management meeting, and using survey data as a source of insight is extremely valuable when understanding and demonstrating knowledge of what’s going on in the market.”

Ben Spero, Managing Director at Spectrum Equity

Screenshot of SurveyMonkey brand perception survey template

Screenshot of SurveyMonkey competitor research template

Screenshot of SurveyMonkey market sizing survey template

Screenshot of SurveyMonkey category awareness survey template

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Request a demo to learn how to:

  • Monitor key industry trends and size market opportunities.
  • Validate product concepts faster and create better experiences across the customer journey.
  • Track your brand performance, compared to the competition, to drive brand loyalty.