Product Testing Survey Template
Used 57,000+ times
Confidently launch new products by gathering early consumer insights and feedback about product concepts.
Enhance launches and adapt to market changes with our product testing survey template
Our product testing survey template helps organisations gather detailed feedback about new product ideas, conduct market research and more. Ideal for product development and marketing teams, this template deciphers purchase intent as well as product appeal and relevance.
How do product testing surveys work?
What it is
A product testing survey evaluates a new product’s credibility, innovation, value and quality. It collects feedback about the product concept and can be used continuously to assess elements such as the product name, packaging and pricing.
Purpose
A product evaluation survey can give product teams insights and data to drive better decision-making throughout the product’s lifecycle.
Benefits
A new product survey template enables you to gather and analyse consumers’ thoughts about your product concept, packaging or pricing. These insights can guide you to confidently launch new products and adjust to market changes over time.
What questions does a product testing survey ask?
Product testing surveys ask what people think of your offering and about their purchase intent. Questions include:
- What is your first reaction to the product?
- If the product were available today, how likely is it that you would buy the product?
- How likely is it that you would recommend our new product to a friend or colleague?
- How well did the product meet your expectations?
- Which features did you find most useful?
- Which features did you find least useful?
- How easy was the product to understand and use?
- Did you experience any problems while using the product?
- How does this product compare to similar products you have used?
- What motivated you to try this product?
- How satisfied are you with the overall quality of the product?
- Do you feel the product offers good value for money?
- What improvements or changes would you suggest?
- How likely is it that you would purchase this product again in the future?
- What would make this product essential for you in your daily life?
FAQs: Product testing survey template
- How do you create a product testing survey?
- What is the intended outcome of this type of survey?
- Can I customise this product testing survey template?
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Explore which features support this survey template
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Customisable survey experiences
Out-of-the-box themes, accessible colour palettes, custom fonts, branding and more.
Many ways to send your surveys
Collect survey responses via email, website, SMS, social media, QR codes, offline and more.
Survey analysis; no training required
Automatic results summaries, filters, custom dashboards, crosstab reports, text analysis and more.
Additional resources to help you launch successful survey projects
Success Stories
Read about our customers, explore webinars and get guides on collecting feedback in your industry.
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