How we find survey participants around the world
SurveyMonkey Audience finds survey responses for any research need, with survey-takers in 130+ countries.
When market researchers, news outlets, government agencies and other organisations have a burning question to ask the public, they turn to SurveyMonkey Audience to find survey participants who can answer an online questionnaire fast.
Our market research solution can quickly provide survey-takers (also known as panellists) for all types of research projects: from concept testing to product development and ad testing, and from brand tracking to content creation and even crisis management.
SurveyMonkey Audience finds survey panellists for over 1,500 projects every month. And it helps its customers collect over 100,000 responses every week! Want to learn how? Check these seven simple steps.
1. You have questions. We have people to answer them. All you have to do is select the demographic criteria that you need in your survey participants.
2. When you launch a survey using SurveyMonkey Audience, it joins other open surveys that will be promptly assigned to respondents.
3. In the US, you can choose High Priority to ensure that your audience answers your survey first.
4. We deliver your audience from one of two sources.
In the US, our Contribute programme recruits survey participants from the millions of people who take surveys every day on SurveyMonkey. The panellists donate their time and we donate $0.50 per survey to a charity of their choice.
Outside the US, we work with trusted survey panel companies to find survey participants in over 130 countries.
5. Panellists take surveys.
We send panellists email invitations to take a survey.
If the survey capacity has been reached, a router assigns the panellist to another survey in real time.
6. You can also shape the balance of your sample using criteria such as gender or age. For example, you might want the percentage of female respondents to be higher than the average percentage of women in the population. We close off each group as soon as you have as many respondents as you need.
7. Once enough panellists have taken your survey, we’ll inform you that your project is complete. You can then dig down into the results, find great insights and take action.
Committed survey-takers, high-quality results
We provide SurveyMonkey Audience users with high-quality results so that they can make sound decisions based on trustworthy insights. Here’s how we do it:
- Volunteer survey participants. In the US, we recruit survey-takers from the millions of people who complete SurveyMonkey surveys every month. They join our SurveyMonkey Contribute panel.
- The right incentives. In the US, we don’t pay Contribute respondents for taking surveys. Instead, we donate $0.50 to a charity of their choice for every survey that they answer. This promotes selfless, thoughtful participation. (Sounds good? If so, you can learn more about Contribute here.)
- High engagement. To ensure data quality, we ensure that we don’t bombard survey-takers with questionnaires. They also take regular self-profiling surveys to help us keep their demographic information updated.
- Trusted partners. We work with survey panel companies that provide us with respondents in over 130 countries, which ensures that they are willing participants and vetted for quality.
These factors allow us to guarantee high data quality and avoid common pitfalls in survey results, such as having unengaged survey respondents who may spoil the quality of your data. They also enable us to find a diverse audience with the right demographic balance to give you the survey responses that you need, and this Audience panel is perfectly suited to conducting research for concept testing, content marketing and more.
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Conduct your own market research, fast
Learn more about our quick global panel, SurveyMonkey Audience.