Uncover what’s truly important to people using best-worst scaling
Make better decisions on products, marketing and employee benefits with our MaxDiff Analysis solution.
Leading brands use SurveyMonkey for market research
Drive better product, marketing and HR decisions
Prioritise the right product features
Build new products and enhance existing ones by learning what features your customers actually want.
Discover which marketing messages resonate
Pinpoint the ad messaging and packaging that customers care about most before you launch your next campaign.
Learn what benefits employees want
Get actionable insights on what employees really value when it comes to benefits, perks and total rewards.
Easily conduct MaxDiff analysis
With our intuitive platform, backed by expert survey methodology, anyone can perform MaxDiff studies, even non-experts.
Get high-quality, global data
Tap into trusted insights from 175M+ people in 130+ countries. We automatically clean data, remove outlier responses and provide you with the most reliable insights.
Reduce survey respondent fatigue
MaxDiff questions are short and easy to answer, creating a low-effort respondent experience that can yield powerful results.
How does our MaxDiff Analysis solution work?
Build your survey
Create a list of attributes for people to evaluate based on their personal preferences.
Get actionable insights
See rank-ordered results showing what people said was most and least important.
Act quickly and confidently
Invest in strategies that’ll drive growth and deliver exactly what people want and need.
Discover our market research solutions
Concept testing
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Idea screening
