Brand conversion survey template

Our research experts crafted this survey template based on the industry standard brand conversion funnel. Metrics include category purchase recency, unaided and aided awareness, and brand usage, among others.

You’ll also get an answer to key business questions. For example, you’ll learn the percentage of those who are aware of your brand and see it in an extremely or very favorable light. To get the most out of this survey, try sending it before and after large campaigns; this will help you learn whether or not your marketing has moved the needle on brand conversion rates.

Explore related templates

Brand Power Score survey

We partnered with Forerunner on a consumer survey designed to help brands uncover and improve their brand strength through their Brand Power Score.

Brand perception survey

Figure out how consumers feel about your brand and see how willing they are to buy your products/services with our expert-built survey template. Before you send it, feel free to customize any of its questions so that you can collect all of the insights you need.

Competitor research survey template

Conducting competitive research is a crucial activity for businesses of all types. Using SurveyMonkey’s competitor research survey template can help you find out how your offering compares to your competitors’ in the eyes of your consumers, which has several potential benefits.

Category awareness

Use our expert-built category awareness survey to find out how consumers feel about your product category. You’ll also learn which brands in the category come top of mind and how the categories’ perception is changing.

Online music streaming

Check out our expert-certified Online Music Streaming survey template. From sample questions to powerful analytics, we make it easy to get feedback.

Showing 5 of 11 templates

View all market research survey templates

Explore which features support this survey template

We have so many powerful features to help you launch surveys quickly, but here are our most popular ones for new users.

Customisable survey experiences

Out-of-the-box themes, accessible colour palettes, custom fonts, branding and more.

See features

Many ways to send your surveys

Collect survey responses via email, website, SMS, social media, QR codes, offline and more.

Explore surveys

Survey analysis; no training required

Automatic results summaries, filters, custom dashboards, crosstab reports, text analysis and more.

Learn more

Additional resources to help you launch successful survey projects

Flower shop owner looking at his phone, next to a review showing 5 out of 5 stars

Success Stories

Read about our customers, explore webinars and get guides on collecting feedback in your industry.

Explore resources

Blog

Get tips on how to create better surveys, hear the latest product news or check out our research.

See Curiosity at Work

Help Centre

Access tutorials on how features work, learn more about billing and contact Customer Support.

Visit Help Centre