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SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Explore core features and advanced tools in one powerful platform.

Build and customise online forms to collect info and payments.

Integrate with 100+ apps and plug-ins to get more done.

Purpose-built solutions for all of your market research needs.

Create better surveys and spot insights quickly with built-in AI.

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Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

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Learn how students rate the course material and its presentation.

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B2B Thought Leadership Survey Template

Use this template to garner data to inform your B2B thought leadership content marketing strategy.

SurveyMonkey is rated 4.5 out of 5 from 18,000+ reviews on G2.com

As a B2B content marketer, you understand the impact of providing meaningful, expert insight. Publishing thought leadership content builds authority and credibility, increasing brand equity. However, finding existing data to support your content efforts can be difficult.

Why not gather your own data? 

Our B2B Thought Leadership Survey Template was created by experts to help you simplify your content marketing process. With this template, you can ask the right questions and gather expert insights for thought leadership content. 

Are respondents optimistic about their industry’s direction? How do they feel about their company’s strategic use of technology? Our template helps you quickly survey professionals so you can write powerful thought leadership content backed by data.

Surveying professionals in target industries gives you valuable information for creating engaging and authoritative thought leadership content. With the SurveyMonkey Thought Leadership Survey Template, you can expedite the research process and rely on your own data to create compelling and insightful content. 

Key questions include:

  1. What is the most important issue facing your industry today?
  2. How optimistic or pessimistic do you feel about where your industry is headed in the next five years?
  3. What are your team’s top priorities this year?

Our B2B Thought Leadership Survey Template allows you to customize the template by adding or removing predefined questions to fit your needs. Additionally, you can add your branding to the survey template to enhance user experience and build credibility.  

This quick and easy-to-complete survey simplifies thought leadership content production. Consider sending it quarterly or bi-annually to keep your data up to date.

To create an online survey using the B2B Thought Leadership Survey Template, sign up or sign in to SurveyMonkey. You’ll be able to choose the template when you begin creating a survey.

We have so many powerful features to help you launch surveys quickly, but here are our most popular ones for new users.

Out-of-the-box themes, accessible colour palettes, custom fonts, branding and more.

Collect survey responses via email, website, SMS, social media, QR codes, offline and more.

Automatic results summaries, filters, custom dashboards, crosstab reports, text analysis and more.

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Read about our customers, explore webinars and get guides on collecting feedback in your industry.

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Get tips on how to create better surveys, hear the latest product news or check out our research.

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Access tutorials on how features work, learn more about billing and contact Customer Support.

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Brand marketing managers can use this toolkit to understand your target audience, grow your brand, and prove ROI.

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Read our step-by-step guide on conducting customer behavior analysis. Learn how to collect data and improve customer touchpoints.

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Presenting your research soon? Learn the most effective way to use a survey analysis report. See sections to include and report best practices.

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Conduct market research faster for real-time insights and smart decision-making. Learn what agile market research is and how to apply the framework.