Competitive Differentiation Survey Template
Fifty-three percent of marketers say their company is experiencing more competition than in previous years. Understanding your customer’s decision-making process and what drove their buying decision can help you underscore your product’s strengths and uncover where enhancements are needed.
Our competitive differentiation survey will help you understand:
- The challenges your customers were experiencing that prompted them to pursue your solutions
- The most valuable features that made them choose your product or service over competitors
- The benefits customers experienced—or that they expect to experience—from using your solutions.
We created this Competitive Differentiation Survey Template so you can understand why your customers choose you over the competition and capitalize on their buy-in. Use competitive insights to create engaging campaigns that align with your buyer’s needs. Customize the survey with additional questions you’d like to ask and brand your survey with your company’s assets.
To create a survey using the Competitive Differentiation Survey Template, sign up or sign in to SurveyMonkey. You can choose the template when you begin creating a survey.
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