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Reach your target audience
Survey who you want, when you want with powerful targeting that lets you fine-tune your audience.
Get access to a global audience
175M+
people
130+
countries
50+
languages
200+
attributes
How to find your target audience
- We make it easy to find the exact people you want to reach and buy survey respondents based on your unique needs
- Our online panels let you choose your audience based on 50+ profiled attributes, including:
- Demographics
- Firmographics
- Employment status
- Hobbies
- and more
- Our audience data is regularly refreshed and always up to date so you know you’re reaching the right people
Refine your audience with screening questions
Target niche markets beyond our pre-profiled attributes with custom screening questions.
- Use survey question logic to ensure that panellists answer questions that are relevant to them
- Only pay for relevant responses by adding disqualifying questions to your survey
- Select your qualification rate and we’ll automatically calculate your project cost
Balance your online sample based on your needs
Want to hear from women? Looking for responses from Gen-X? Get representative results or remove balancing for more flexible targeting.
- Get a representative online sample according to the UK Census distribution
- Customise gender or age buckets to match your target audience
- Remove balancing to get results faster if you don’t need a representative sample
Leading brands use SurveyMonkey for market research
Anna Konopacz
Sr. Manager, Consumer Insights
"SurveyMonkey Audience allows you to reach customers you didn't know you had. I've been able to home in on and target specific markets."