Validate your next big idea

Test physical or digital product ideas and compare with industry benchmarks.

Ideal for testing:
• Early- or late-stage concepts
• Visual prototypes
• New product ideas

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Identify must-have product features to maximise your market appeal.

Designed to identify:
• Most important core benefits
• Winning feature combinations
• Menu or variety trade-offs

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Find the optimal price point and range for your product or service.

Designed to identify:
• Optimal price points
• Price sensitivity and elasticity
• Cheap vs expensive thresholds

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Test and prioritise early-stage product or creative ideas with your audience.

Ideal for testing:
• Rough sketches and storyboards
• Mood boards and stylescapes
• Conceptual wireframes

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Get feedback from your target audience on packaging designs.

Ideal for testing:
• Package designs and formats
• Package labels
• Unboxing experience designs

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Test your marketing and advertising campaigns before you launch.

Ideal for testing:
• Digital banners and display ads
• Benefit statements
• Magazine and direct mail print ads

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Find out how your videos resonate with your target audience.

Ideal for testing:
• Commercials
• Explainer videos
• Rough cuts or work-in-progress videos

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Get feedback on your brand, ad and product messages from your audience.

Ideal for testing:
• Campaign taglines and slogans
• Benefit statements
• Product messaging

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Test out different names for your brand, product or service.

Ideal for testing:
• Company, brand and sub-brand names
• Product and feature names
• Event or programme names

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Uncover the optimal logo design for your brand or products.

Ideal for testing:
• Iconography and symbols
• Typography and wordmarks
• Visual identity collages

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