Message Testing

Message Testing from SurveyMonkey LaunchPad uses monadic testing methodology to evaluate up to 10 messages or claims. Each respondent sees one message at a time, helping reduce comparison bias and capture clearer feedback. The Message Testing solution then automatically analyses results using scorecards, statistical significance testing, benchmarks, key driver analysis and AI-powered insights, so you can quickly see which message has the strongest market potential and why.

You only pay for the research you run, and there’s no subscription or long-term commitment. 

Your cost comes down to two things:

2. Targeted responses (optional): If you wish, you can get Message Testing feedback from your target market using our global panel. Price varies based on the number of responses and targeting. Learn more about our market research panel.

Not at all. Our Message Testing solution is designed for marketing managers, brand managers, product marketing managers, campaign managers, growth marketers, content strategists, creative agency strategists, creative directors and product managers who need reliable research without building a study from scratch. The Message Testing solution guides the setup, applies the methodology, and automatically analyses your results.

If you choose to send your survey to our integrated panel, you can often go from launch to a full analysis in hours. It really depends on your audience sample, but even for niche global audiences, most studies are completed within 24–48 hours.

Although the monadic methodology focuses on one message per respondent to ensure unbiased results, you can test up to 10 messages in text format.

Our powerful data quality controls ensure reliable respondent data at scale, so you’ll know your results are accurate:

Comparative testing forces respondents to review all concepts side by side and choose their favourite. The drawback is that respondents are focused on the comparison rather than the concept. The results come back as a series of charts showing relative preference that can’t be compared to industry benchmarks.

Monadic testing entails respondents evaluating one concept at a time, mimicking how a consumer would encounter a product on the shelf or in an ad. This eliminates comparison bias. Results are compiled into scorecards alongside industry benchmarks to highlight the winners and predict in-market performance.

Message Testing uses a monadic testing methodology where each respondent only evaluates a single concept. Idea Screening uses a sequential monadic testing methodology where each respondent evaluates multiple concepts in sequence.

Choose Message Testing when you:

Choose Idea Screening when you: