Reach your target audience in minutes

Our market research panel, which is integrated into all SurveyMonkey LaunchPad solutions, provides you with instant access to millions of people, so you can validate your ideas in real time.

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Headshots of 6 people and specific targeting criteria. Those who don’t meet the criteria are greyed out.

335M+

respondents

130+

countries

50+

languages

200+

attributes

Target your market research audience

We make it easy for you to find precisely the people you want to reach and to buy survey responses with over 200 targeting options, screening questions and custom demographic balancing.

Our profiling is regularly updated and always current, so you know you’re reaching the right people.

A screenshot of audience targeting options and a selector for the number of responses required.

A person looking at a survey question on their phone

Make better decisions with feedback you can trust

You’re making real decisions based on this data, such as product direction or a campaign risk. We protect it by using quality controls at every stage, so the responses that you analyse are from real people who’ve taken their time to answer thoughtfully, rather than from bots or respondents who answer in a rush.

Email and location verification, plus ID exclusions, prevent bots and fraudulent activity from affecting your data.
‘Trap questions’ are used to ensure that respondents are paying attention.
Response metadata in your account helps you quickly identify and filter rushed answers.
If you find poor-quality responses, we’ll replace them at no extra cost.

Launch new products and brands with confidence

Our ready-to-run market research solution, LaunchPad, integrates with our audience panel, so you can collect the responses you need in as little as an hour.

See your Analyze Results dashboard update with responses within minutes of launching your study.
Get automated scorecards, charts and AI-powered insights, and compare your results against industry benchmarks.
Share findings with your team in just a few clicks.

A woman, plus a scorecard from a product concept test and MaxDiff bar graph results

Validate product and campaign ideas pre-launch

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Frequently asked questions

What is the SurveyMonkey market research panel?
How much does the global panel cost?
Your total market research panel cost varies according to your project. The price per response is calculated based on:
- Survey length: Longer surveys cost more per response. The number of questions is directly linked to the time commitment required from respondents, which affects overall completion rates.
- Targeting options: The cost increases when targeting rare or highly specific criteria, as these respondents are more difficult to find among our panellists compared to general populations.
- Custom balancing: Applying specific quotas, such as precise age, gender or regional distributions, to match your target market requires more complex sample management, which influences the final cost.
- Qualification rate: This represents the percentage of people who pass your screening questions. A lower qualification rate means we must screen more individuals to find eligible respondents, which increases the price per response.
Get an estimated quote.
Can I target any audience with SurveyMonkey LaunchPad?
Broadly speaking, yes. You can target a specific audience with SurveyMonkey LaunchPad. LaunchPad integrates with our proprietary panel of over 335 million people in more than 130 countries, giving you access to millions of respondents worldwide.
However, if you’re looking for brain surgeons who live in London, that may be more challenging. Contact our team if you think you’ll need a niche audience.