Product Concept Testing

Product Concept Testing is built using industry-proven monadic testing methodology and powerful analysis capabilities, including scorecards with statistical testing, industry benchmarks, key driver analysis and AI-powered insights, so you don’t need to be an expert to conduct research. This analysis also eliminates time-consuming manual processes, such as crosstab analysis and PowerPoint deck creation, to enable users to focus on strategic recommendations and quick decision-making.

You only pay for the research you run, and there’s no subscription or long-term commitment. 

Your cost comes down to two things:

2. Targeted responses (optional): If you wish, you can get product concept feedback from your target market using our global panel. The price varies according to the number of responses and targeting criteria. Learn more about our market research panel.

Not at all. We designed this specifically so that anyone, even if they don’t have a quantitative market research background, can run these sophisticated studies. The monadic methodology is built into the solution, meaning it handles the complex distribution and statistical balancing for you.

If you choose to send your survey to our integrated panel, you can often go from launch to a full analysis in hours. It really depends on your audience sample, but even for niche global audiences, most studies are completed within 24–48 hours.

Although the monadic methodology focuses on one concept per respondent to ensure unbiased results, you can test up to 10 text, image and video concepts within a single study to see how they perform against each other in the final scorecard.

Accepted stimuli formats include text, PNG, JPG, GIF, YouTube or Vimeo video link.

Our powerful data quality controls ensure reliable respondent data at scale, so you’ll know your results are accurate:

Comparative testing forces respondents to review all concepts side by side and choose their favourite. The drawback is that respondents are focused on the comparison rather than the concept. The results come back as a series of charts showing relative preference that can’t be compared to industry benchmarks.

Monadic testing entails respondents evaluating one concept at a time, mimicking how a consumer would encounter a product on the shelf or in an ad. This eliminates comparison bias. Results are compiled into scorecards alongside industry benchmarks to highlight the winners and predict in-market performance.

Product Concept Testing uses a monadic testing methodology, in which each respondent only evaluates a single concept. Idea Screening uses a sequential monadic testing methodology, whereby each respondent evaluates multiple concepts in sequence.

Choose Product Concept Testing when you:

Choose Idea Screening when you: