Idea Screening

Idea Screening from SurveyMonkey LaunchPad uses sequential monadic testing methodology to evaluate up to 30 ideas. Each respondent sees one idea at a time, which helps reduce comparison bias and capture clearer feedback. The Idea Screening solution then automatically analyses results with scorecards, statistical significance testing, benchmarks, key driver analysis and AI-powered insights, so you can quickly see which idea has the strongest market potential and why.

You only pay for the research you run, and there’s no subscription or long-term commitment. 

Your cost comes down to two things:

2. Targeted responses (optional): If you wish, you can get Idea Screening feedback from your target market using our global audience panel. Price varies based on the number of responses required and targeting criteria. Learn more about our market research panel.

If you choose to send your survey to our integrated panel, you can often go from launch to a full analysis in hours. It really depends on your audience sample, but even for niche global audiences, most studies are completed within 24–48 hours.

You can test up to 30 ideas in text, video or image format.

Our powerful data quality controls ensure reliable respondent data at scale, so you’ll know your results are accurate:

Monadic testing entails respondents evaluating one concept at a time, mimicking how a consumer would encounter a product on the shelf or in an ad. This eliminates comparison bias. Results are compiled into scorecards alongside industry benchmarks to highlight the winners and predict in-market performance.

Sequential monadic testing asks respondents to evaluate a series of concepts in a randomised order. By asking the same follow-up questions for each idea, you can easily compare results to find the winner. This method requires fewer total respondents, delivering the insights you need faster and at a lower cost.

For example, let’s say you needed to vet 10 different campaign ideas, with a goal of narrowing them down to the top three concepts. With a monadic study, you’d need 200 responses for each of the 10 concepts, giving a total of 2,000 responses. With a sequential monadic study, each respondent would see a subset of four ads, so you would only need a sample size of 500 respondents to get 200 responses per ad. That’s a big saving in terms of panel costs, and a much faster study to field.

Learn more.

Product Concept Testing uses a monadic testing methodology where each respondent only evaluates a single concept. Idea Screening uses a sequential monadic testing methodology where each respondent evaluates multiple concepts in sequence.

Choose Product Concept Testing when you:

Choose Idea Screening when you: