Logo Testing
See how people respond to different logo designs before you make a final decision.
Starts at
per study*
*Survey your own contacts at no extra cost or buy targeted responses from our global panel.
What you’ll get
Advanced studies
without the effort
Rapid results
in as little as an hour
Automated insights,
delivered instantly
Pay per study,
no subscription
Spot the winning logo faster
Instantly see which logo design resonates most across attributes and against industry benchmarks. Automated scorecards help you quickly spot the strongest options and understand where each logo stands out.
Target the right people in hours
Survey your own contacts at no additional cost, or tap into our integrated global panel of 335M+ people in 130+ countries, with 200+ unique targeting options and custom screening available.
Pinpoint what makes a logo work
See which logo scores higher for attributes like uniqueness, eye-catchiness or visual appeal. Use those drivers to choose the strongest logo variation or refine your shortlist.
Instantly surface insights you might otherwise miss
Eliminate time-consuming manual analysis. Get an at-a-glance view of the groups that responded well to your logo concepts.
Fast-track stakeholder buy-in
Export to CSV, Excel or SPSS for custom analysis or download a polished and editable PowerPoint presentation.
How Logo Testing works
Add your logo concepts and choose attributes
Enter up to 10 logo design ideas (PNG or JPG) to test. Our guided setup helps you choose the right attributes, or enables you to create your own, so you can build a study in minutes. You can also ask respondents to compare all logos.
Obtain rich consumer feedback in as little as an hour
You can survey your own contacts or reach our global panel of more than 335M respondents. Choose your audience size and targeting criteria, and only pay for the responses you need. No subscription or long-term commitment required.
Instantly spot top-performing logos
As responses come in, the Logo Testing solution automatically generates scorecards, statistical significance testing, key driver analysis, AI-powered insights and exportable reports so you can make your decision with confidence.
Monadic testing methodology
Logo Testing uses monadic testing, an industry-proven research method that shows each respondent one logo concept at a time. That means people react to each logo on its own merits without comparison bias.
Eliminate bias
Respondents see a single logo design in isolation so their feedback isn’t skewed by comparisons.
Capture a clearer signal
Measure how each option performs across attributes such as distinctiveness, relevance or appeal.
What it’s built for
Test your visual identity with confidence, from solo founders choosing a first mark before launch to brand teams stress-testing a rebrand before the big reveal.
Designers and agencies
Back up your recommendation with data your client can’t argue with.
Founders and business owners
Test it before you launch a new product or print 5,000 flyers.
Brand managers
Audit your logo against real customers before a rebrand, and stress-test sub-brands, packaging labels and event assets.
“SurveyMonkey allows us to take the emotion out of a decision. Instead of just saying, ‘We don’t think it would work in our market,’ we can now say, ‘Here’s why this would not work in our market and here’s the data behind it.’”
Casey Singh, Senior Marketing Manager of Innovation and Consumer Insights, Sakura
Discover other market research solutions
Get feedback from your target audience on packaging designs.
Ideal for testing:
• Package designs and formats
• Package labels
• Unboxing experience designs
Starts at
Find out how your videos resonate with your target audience.
Ideal for testing:
• Commercials
• Explainer videos
• Rough cuts or work-in-progress videos
Starts at
Get feedback on your brand, ad and product messages from your audience.
Ideal for testing:
• Campaign taglines and slogans
• Benefit statements
• Product messaging
Starts at
*Targeted responses sold separately
Frequently asked questions
- How does your Logo Testing solution work?
- How much does the Logo Testing solution cost?
- Do I need to be a market researcher to use the Logo Testing solution?
- What can you test with the Logo Testing solution?
- How long does it take to get the results?
- How many logos can I test at once?
- How do you ensure that the responses are high quality?
- What is monadic testing? And how is it different from comparative testing?