Name Testing
Test brand and product names on your target audience and choose the one people respond to best.
Starts at
per study*
*Survey your own contacts at no extra cost, or buy targeted responses from our global panel.
What you’ll get
Advanced studies
without the effort
Rapid results
in as little as an hour
Automated insights,
delivered instantly
Pay per study,
no subscription
Visualise winning names faster
Instantly see which names resonate most across attributes and against industry benchmarks. Automated scorecards help you quickly spot the strongest options and understand where each name stands out.
Target the right people in hours
Survey your own contacts at no additional cost, or tap into our integrated global panel of 335M+ people in 130+ countries, with 200+ unique targeting options and custom screening available.
See what drives name strength
See which attributes are most closely associated with name strength, from appeal and pronounceability to memorability, sentiment and purchase potential. Use those drivers to choose a stronger name or refine your shortlist.
Instantly surface insights you might otherwise miss
Eliminate time-consuming manual analysis. Get an at-a-glance view of the segments that responded well to your name ideas.
Win over stakeholders with clear evidence
Export to CSV, Excel or SPSS for custom analysis or download a polished and editable PowerPoint presentation.
How Name Testing works
Add your name ideas and choose attributes
Enter up to 10 brand, product, service or feature name ideas. Our guided setup helps you choose the right attributes, or enables you to create your own, so you can build a study based on proven monadic methodology in minutes.
Obtain rich consumer feedback in as little as an hour
You can survey your own contacts or reach our global panel of more than 335M respondents. Choose your audience size and targeting criteria, and only pay for the responses you need. No subscription or long-term commitment required.
Find the strongest name fast
As responses come in, the Name Testing solution automatically generates scorecards, statistical significance testing results, key driver analysis, AI-powered insights and exportable reports, so you can make your decision with confidence.
Monadic testing methodology
Name Testing uses monadic testing, which is an industry-proven research method that shows each respondent one name idea at a time. That means people react to each name on its own merits, without comparison bias.
Eliminate bias
Respondents evaluate one name in isolation, so feedback is not skewed by seeing stronger or weaker options side by side.
Capture a clearer signal
Measure how each option performs across attributes such as appeal, relevance, memorability, sentiment, and purchase or engagement potential.
What it’s built for
Test product, brand or programme names before investing in a major launch.
Brand names
Test company names, rebrand options or new brand directions before you launch.
Product names
Validate names for products, features or line extensions before spending on packaging and campaigns.
Programme names
Validate names for campaigns, communities, events, loyalty programmes or internal initiatives.
“SurveyMonkey allows us to take the emotion out of a decision. Instead of just saying, ‘We don’t think it would work in our market,’ we can now say, ‘Here’s why this would not work in our market and here’s the data behind it.’”
Casey Singh, Senior Marketing Manager of Innovation and Consumer Insights, Sakura
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*Targeted responses sold separately
Frequently asked questions
- How does your Name Testing solution work?
- How much does the Name Testing solution cost?
- Do I need to be a market researcher to use the Name Testing solution?
- What can I test using the Name Testing solution?
- How long does it take to get the results?
- How many name ideas can I test at once?
- How do you ensure that the responses are high quality?
- What is monadic testing? And how is it different from comparative testing?