Price Optimisation

You enter your product description and target price range, and the Price Optimization solution automatically builds your Van Westendorp survey: the right four questions, in the right format, with best practices already built in. Choose your audience, launch, and your Price Sensitivity Meter populates automatically as responses come in; no data crunching or graphing required.

You only pay for the research you run, and there’s no subscription or long-term commitment. 

Your cost comes down to two things:

2. Targeted responses (optional): If you wish, you can get feedback from your target market using our global audience panel. Price varies based on the number of responses required and targeting criteria. Learn more about our market research panel.

Not at all. The solution handles all the underlying methodology, so anyone, even if they don’t have a quantitative market research background, can run these sophisticated studies. 

Price Optimization is built for any situation where you need real customer data to make a pricing decision, including to:

If you choose to send your survey to our integrated panel, you can often go from launch to a full analysis in hours. It really depends on your audience sample, but even for niche global audiences, most studies are completed within 24–48 hours. 

Our powerful data quality controls ensure reliable respondent data at scale, so you’ll know your results are accurate: