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Detect exclusive consumer insights
Anyone can subscribe to syndicated data sources. Gather your own insights straight from consumers.
Confirm your hunches about market trends
Discover where markets are going by asking our consumer panel, so you can invest with confidence.
Keep an eye on your investment portfolio
Track brand performance and monitor competitive shifts in the market to know when it’s time to double down or exit.
Fast investment research gives you an advantage
Anticipate stock market trends before a crucial earnings call. Jump into a startup’s funding round right on time. Quickly assess market trends in categories such as:
- Consumer goods
- Food and beverages
- Entertainment and media
- Tech and telecom
- And more...
Check out this article to see many other ways in which private equity firms, hedge funds, venture capitalists, and investment analysts are using SurveyMonkey Audience.
Ask consumers questions to make solid investment decisions
Should you enter a category? Stay in it? Leave it? Track key consumer metrics to test your investment hypotheses with proprietary insights.
Purchase intent
Learn what consumers are buying or likely to buy.
Price sensitivity
Know if a price change would encourage brand switching.
Product reception
Measure if new products will increase consumers’ likelihood to buy or upgrade.
Subscription and churn
Track whether brands are retaining their customers.
Brand health
Determine brand value and predicted success in the market.
Global scale
Quantify market size and brand penetration internationally.
Competitive analysis
Benchmark key performance indicators against the major players in the category.
Customer satisfaction
See if your investment target is executing on marketing and customer service strategies.
SurveyMonkey Audience is ideal for investment research
Reach the people you need and do robust research that will ensure ROI.
Global
Our survey panel in 100+ countries helps you see how a brand expands globally.
Fast
Launch projects 24/7. Use High Priority status when you need ultra-fast results.
Targeted
Reach users in any category with targeting options and custom screening questions.
Insightful
Filter and compare data. Export to Excel and SPSS or integrate with Tableau.
It's easy to get started
Target
Select your target audience by demographics, consumer behavior, geography, and more.
Send
Launch projects automatically and on your schedule. Monitor them 24/7.
Analyze
Watch your results roll in and turn your insights into action fast!
Stay ahead of the pack with SurveyMonkey Audience
Listen to your market and get proprietary investment research to make the right call.
Not ready to pick your audience?
There's a lot more you can do with SurveyMonkey Audience
Price testing
Will customers pay more for your product? What should you charge for a new one? Do all your pricing research here.
See templateBrand tracking
Measure and track brand performance metrics like brand awareness, favorability, conversion, and loyalty.
Learn moreConsumer behavior
Get crucial consumer insights—like attitudes, perceptions and shopping habits—by surveying your market.
Learn more