Website feedback survey template

With 34% of business professionals citing improving customer experience as a top priority, website feedback surveys offer a smart, effective way to find out directly from your website visitors what’s working (and what’s not).

A website survey is a set of questions designed to help you collect both quantitative and qualitative feedback about your site. It can appear as a pop-up, slide-in or a full-page overlay, placed strategically on the pages you want to improve.

Wondering how and why to use a website survey? It’s ideal when you want to understand how visitors see your website. More specifically, a website survey helps you understand why people visit your site, what they’re looking for and whether you’re meeting their expectations.

You can gather insights about different areas of your website. Here are some questions to help you get started:

A mix of open- and closed-ended questions will help you gather qualitative and quantitative feedback.

Our expert-certified website feedback survey template is the perfect starting point for understanding your website visitors’ needs and measuring how effective your online presence is overall.

Ask what brought users to your website, how likely they are to return and how they found their experience. Did they have a positive user experience? How would they rate their satisfaction with the user interface?

Whether you’re focused on content, intuitive design, efficiency, memorability, usability, heuristics or even your overall business model, our website feedback form template will help your site collect the feedback it needs. If you have more specific questions about your web presence, you can easily tailor the questions or add new ones.