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Want to familiarise yourself with our brand and assets? Learn how to use our name, logo, colours and trademarks with these guidelines. As long as you follow them, you won’t have to worry about checking in with us for each use.

Person holding laptop under their arm with SurveyMonkey Goldie logo next to them

SurveyMonkey is one single word, and it’s always styled with a capital “S” and “M”. To keep things short and sweet, we never include phrases or business labels next to our name.

Dos - SurveyMonkey, Don'ts - Survey Monkey, survey monkey,, SurveyMonkey Co., SurveyMonkey Inc., SurveyMonkey LLC
SurveyMonkey Goldie logo shown in various colours against different backgrounds

Our logomark Goldie is named after our beloved, late CEO, Dave Goldberg. Follow these guidelines to make sure you use Goldie the right way.

Our logo is the hero of the SurveyMonkey brand. And we always feature an ® with it. We’d never want to confuse anyone, so let’s not change it or misuse it.
Use the green version of our logo only on white backgrounds. When the background is any other colour, use the white version of our logo.

Goldie can be used without the logotype for all sites and properties, CRM and secondary mentions. Make sure Goldie and the logotype always appear first.

The horizontal version is our favourite version. We think it’ll be yours, too, but you can try the vertical version when space is limited or when you need the real estate for co-branding.

  • Goldie stays put. Keep him in the same position next to the brand name.
  • The elements that scale together stay together. When Goldie grows, the logo should, too.
  • It's always SurveyMonkey. Never Survey Monkey as two words, so keep them together.
  • Kaleidoscope? Nope. We only ever use one colour in our logo lockup.
  • Goldie and our logotype are made for each other. Splitting them up is just too sad, so we never do it.
  • Bend or squish it? Now that’s a stretch. They’re just the right shapes and sizes, so we never stretch the logo lockup or Goldie.
Diagram showing approved version of SurveyMonkey logo usage, along with examples of how not to use the logo
Brand Marketing Manager

Brand marketing managers can use this toolkit to understand their target audience, grow their brand and prove ROI.

See SurveyMonkey solutions for consumer products and services

The consumer products and services industry, including CPG, travel and hospitality, relies on SurveyMonkey insights to shape what’s next.

Explore SurveyMonkey solutions for Retail

See how SurveyMonkey helps retail companies to navigate evolving market trends, develop products that delight and build beloved brands.

See SurveyMonkey solutions for professional services firms

See how professional services organisations use SurveyMonkey to gain customer and market insights.


This policy explains how you may use SurveyMonkey’s logos, trademarks and other brand assets, as well as how you may reference SurveyMonkey and our products and services in text and pictures.

You may use our brand assets in accordance with the rules below. If you wish to use any brand asset in a manner not provided for or authorised by this policy, please fill out the Permission Request Form and we’ll get back to you. If you already have an agreement with SurveyMonkey covering the use of our brand assets, you do not need to submit a request for the rights you already have under that agreement.

This policy comprises the Use Rules below and the Design Requirements above (which detail how you must visually present our brand assets). Copies of our brand assets can be downloaded from this brand assets page.

This policy is subject to revision by SurveyMonkey at any time.

You may use our brand assets for non-commercial purposes, including in connection with academic research. For commercial uses, such as including our brand assets in a product for sale, please request our permission. We may require you to stop using our brand assets if we believe that your use falls outside these rules or the scope of any permission we give you.

Don’t imply an association that doesn’t exist. Don’t use our brand assets in a manner that suggests any type of association, affiliation, partnership, sponsorship or endorsement by SurveyMonkey, or in a way that can be reasonably interpreted to suggest that editorial content has been authorised by, or represents the views or opinions of, SurveyMonkey or its personnel. We suggest that you include a disclaimer of association or endorsement where appropriate. (E.g. “SurveyMonkey is not associated with, nor does it endorse or sponsor this website.”)

Keep it clean. Don’t use our brand assets in conjunction with any content associated with gambling, pornography or illegal activities.

Use our brand assets civilly. Subject to fair use exceptions, don’t use our brand assets in a way that disparages SurveyMonkey or its business, or in a way that is deceptive, harmful, obscene, unfair, defamatory, infringing or otherwise objectionable.

Don’t combine our name with yours. Don’t combine our name or brand assets with your name, marks, or names of products and surveys.

No names in titles. Don’t use our name as part of the title of your blog, book or website.

No confusingly similar uses. You must not attempt to obtain ownership rights in our brand assets, or any confusingly similar approximations, whether by trademark registration, domain name registration (including second-level domain names) or otherwise.

Display our trademark symbol. Please display the SurveyMonkey logo with an accompanying ™ or ® symbol.

Comply with our Terms of Use. You must also use our brand assets in accordance with the SurveyMonkey Terms of Use.

We don’t permit the use of our brand assets on physical goods.

Where appropriate, include an attribution statement in your trademark and copyright notices when using our trademarks.

SurveyMonkey’s trademarks (such as SurveyMonkey, People Powered Data™ and any logo versions of those marks) are owned by SurveyMonkey Inc. and its affiliates in the United States and other countries.