SurveyMonkey is built to handle every use case and need. Explore our product to learn how SurveyMonkey can work for you.

Get data-driven insights from a global leader in online surveys.

Integrate with 100+ apps and plug-ins to get more done.

Build and customise online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.


Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.


Best practices for using surveys and survey data

Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

Contact SalesLog in
Contact SalesLog in

Do you think of SurveyMonkey as free survey software or as a survey platform with a portfolio of solutions and enterprise offerings? As it turns out, we can be both.

SurveyMonkey operates on a freemium business model. This means that we allow users to use our most basic tools for free, while designating our more advanced features and resources to our paid plans. We also offer a suite of solutions to help customers do everything from customer satisfaction to manage grant applications.

So which features are free and which are paid? And how do users decide whether or not to use our paid services?

We’ll answer both of these questions on this page. As a side benefit, you’ll become better informed on the SurveyMonkey subscription(s) that best suits(s) your situation.

So what’s free?

Here are some of the core features we offer in our free (BASIC) plan:

  • Asking a limited number of questions per survey
  • Collecting a limited number of responses per survey
  • Applying one filter or crosstab to your survey data

View our plans and pricing page for more information on what you get with each of our plans. Free survey software is useful for two main reasons:

1. It’s a good introduction to collecting feedback

Interested in hearing what your customers are saying about your business? Want to survey your employees to effectively track and improve their engagement over time? Of course you do!

But maybe you’d like to start small and see what kind of value you can get from surveys first. We get it. The free features give you a taste of the survey design and analysis capabilities our platform offers. After trying them, you’ll know whether or not you want more. And if you do? You’d invest in the advanced features that come with our paid plans.

2. You can get a lot of value out of free surveys

Sometimes, especially if you’re new to surveys, you don’t need to ask loads of questions before you move forward with a decision.

For example, if you’re surveying customers and want to know if they’re satisfied or not, you can use the Net Promoter Score (NPS) question. Follow-up with an open-ended question to find out why they gave that particular rating.

The results of a simple survey like that can do a lot for you and your team. They will help you to understand what’s helping customers and give you a better idea of the obstacles that prevent your customer relationships from being more successful. The insights from both of these areas will serve to better guide your team’s efforts.

A lot of the surveys from people using our free plan are more casual. Free accounts are perfect for sending surveys to plan your next barbecue, decide on a vacation spot, or to learn fun facts about your coworkers.

If you’re surveying an audience that you’re close to, and aren’t too serious about the responses you’ll get back, you might not need sophisticated survey design or analysis.

Here are some of the features that come in our paid plans:

  • Different forms of survey skip logic
  • Unlimited use of filters and crosstabs
  • Customising surveys with organisations’ branding
  • Exporting survey results in various formats

Organisations of all shapes and sizes use our paid survey features.

Why would any organisation from a small family business all the way up to a Fortune 500 corporation pay for advanced survey features?

Because they each have employees, customers and a target market that they need to understand before they make any critical business decisions.

To get an answer, you use the following 5-point scale purchase intent question:

If the product were available today, how likely would you be to buy it?

  • Extremely likely
  • Very likely
  • Somewhat likely
  • Not so likely
  • Not at all likely

Interested in learning more about these features? You can read up on each of them in our Help Centre.

You’d use these features to…

  • Improve the survey-taking experience (leading to more thoughtful responses)
  • Analyse responses in more depth
  • Enable your organisation to deliver a consistent brand experience
  • Easily share survey results both internally and externally

Hoping to improve collaboration on future surveys? Need to ensure that your survey data is kept secure? Enterprise licences allow you to centrally manage and operate your surveys. Learn more →

To recap, we primarily operate on a freemium business model. This gives you an opportunity to use us either as a free survey software or as a more comprehensive enterprise platform.

Take a step back and reflect on your own needs and wants. How can SurveyMonkey play a role in helping you make the right decisions?