Plan to survive and thrive
How will consumers and companies respond to an economic downturn? Explore the research to find out, or ask your own questions now.
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Consumer spending plans and business strategies for 2023
In an economic crisis, insights can be the keys to survival. In fact, according to our Times of Crisis study*, business leaders say they will do more research in a downturn.
How will you create a map for success in 2023? Keep reading to get 6 key insights from our research that will shed light on consumer plans and market shifts.
Tap into research and templates on consumer trends
Shopper insights template
Stay on top of your target market’s shopping patterns and changes in purchase habits with our Shopper insights template.
Consumer behavior template
Understand the path consumers take with your offering; from consideration to purchase and everyday use.
Target market demographic template
Understand your best customer fit by age, gender, income bracket and more. Know how your target market uses products in your category.
Uncover how your market will shift
Product testing template
Find out if your customers or target market actually like your product. Understand purchase intent.
Customer experience template
Understand if your product or service is meeting your customer expectations and how you can improve.
Brand awareness template
Stay on top of how your brand performs in the market with an ongoing study.
See all templates
Collect feedback and gather insights from your customers, employees, and products to help you plan for the future shift in the economy. Explore all 150+ expert-written survey templates.
Leading brands rely on insights
Times of Crisis: How to survive and thrive
New research on how consumers and business leaders will prepare for an unpredictable economic future.
*July 2022 Momentive studies of 1,411 adult consumers and 410 business leaders in the US. Data collected overnight.