Leverage your design expertise to create products that people love

Get tools to help you design better customer experiences and build high-performing design teams.

Woman smiling with arms crossed and image of two drinking bottles; one has a tick next to it and one has an X

Great design solutions solve problems for customers, impact the business and are generated by talented employees who are proud of the work they do. The resources within this Designer Toolkit can help you deliver for your customers as well as your greater design team.

Steps to designing a delightful customer experience

  1. Find out what your customers really think by gathering feedback with a survey. Understand what they enjoy about the experiences you provide for them.
  2. Quantify your customer pain points to help prioritise the most important problems to solve.
  3. After understanding your customer pain points, develop a plan to solve their biggest challenge first.

Do all this and more with effective survey tools that help your team develop engaging designs that your customers come to love and trust.

Build a high-performing and engaged design team

  1. Run a quarterly tracking survey related to issues that you are trying to measure, such as employee Net Promoter Ⓡ Score (NPS).
  2. Formulate questions that yield honest answers from your design team so that acting on feedback can deliver the most impact.
  3. Gather feedback and follow up with participants. Showcase the data you found and create a plan of action to address issues.

Tracking surveys can help you understand the dynamics of the team and how challenges are changing over time.

Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.

See how your logo resonates with your target market.

See template

Find out whether your ad designs influence purchase intent.

See template

Track your performance across key customer touchpoints.

See template

Verify whether your customers or target market actually like your product.

See template

Understand how your team feels about their work environment.

See template

Understand how visitors perceive your website and why they visit.

See template

SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.

Features to help you accomplish goals

Screenshot of SurveyMonkey in-product with AI insights dropdown highlighted

Design is constantly changing. Our features can help you pivot when you need to:

Integrations that make work easier

Icons of Tableau, Zoom, Hubspot

Integrate your survey data with the apps you use every day.

Or, find new ways to reach your customers, employees and peers.

Some of our most popular integrations for designers include:

Support for when you need it

Icons of headset, chat box and play button

Get the support that your team needs to launch feedback programmes.

Here’s how SurveyMonkey can help:

  • We have an amazing support team filled with product experts that help you leverage the right features to get the results you’re looking for
  • Support the way you want it with phone, email and live chat options for getting in touch
  • Tutorials and video demos available within our robust Help Centre for those who want to explore on their own
Sephora logo

Here are some common mistakes and best practices for how to avoid them.

Red X shape in circle

Looking for ways to improve your product design or motivate designers on your team? Here are some things you can avoid:

Make sure that you’re gathering user research and customer feedback proactively and frequently.

Questions that are subjective will lead to incorrect or bias responses.

Get feedback from the correct audience for product strategy and design decisions.

Learn what SurveyMonkey customers are experiencing

Green tick in circle

Want to know how other design leaders are approaching common challenges? Check out these tips:

Ground conversations in data. It’s a way to quantify and understand the customer experience.

Understand how customers respond to product features and design.

A quarterly tracking survey can provide specific, actionable data sets for improving team culture.

Get more survey tips

Teal background with lightbulb

Ultimate Guides

Use our expert advice to build a customer feedback programme.

Man wearing baseball cap and backpack turned away looking at hoarding

Success Stories

How a design agency uses curiosity to power great product innovation.



5 best practices for using surveys to design a UX programme.

Get an individual plan with features that you need, or create a team instead!

Momentive, the maker of SurveyMonkey, empowers organisations to gain insights from customers, employees and the market.

Learn more about Momentive Solutions and schedule a demo.

Momentive offers AI-powered solutions to help you reshape your customer experience, your product and your industry:

  • Concept Testing
  • Industry Tracking
  • Customer Satisfaction
  • Employee Engagement and Retention
Brand Marketing Manager

Brand marketing managers can use this toolkit to understand their target audience, grow their brand and prove ROI.

Explore SurveyMonkey solutions for Retail

See how SurveyMonkey helps retail companies to navigate evolving market trends, develop products that delight and build beloved brands.

See SurveyMonkey solutions for professional services firms

See how professional services organisations use SurveyMonkey to gain customer and market insights.

3 key insights on the role of AI in marketing

New research on how marketers are using AI today and their hopes and concerns about AI for the future

Access more toolkits for a variety of roles

NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.