SurveyMonkey masterclass: Elevate your survey impact
Join our expert-led workshop series, designed to help you shape and improve your research programs with SurveyMonkey.
Discover the course that’ll level up your feedback strategies
Over the course of this masterclass, you’ll work directly with SurveyMonkey research scientists, product specialists, and analysts. You’ll walk away with key skills that will help you plan and design better surveys, quantify impact, and spark data-driven change at your organization.
You’ll also have the opportunity to connect with and learn from other like-minded SurveyMonkey customers and promote your brand through the SurveyMonkey Customer Champion program.
If you’re a SurveyMonkey customer focusing on customer experience feedback programs or market research initiatives, this masterclass is for you.
Explore the 3-session learning journey
Our curriculum is carefully crafted so you’ll build on your knowledge with each session of this masterclass.
SESSION 1: SEPTEMBER 12, 10AM PT
Using data to build a CX program
In this session, you’ll learn how to:
- Incorporate data into your CX programs and strategies
- Evaluate existing CX programs and pinpoint the optimal stages for integrating surveys
- Use data to make decisions faster
- Identify various types of data you can use and the impact of each
SESSION 2: SEPTEMBER 19, 10AM PT
Launching effective surveys
In this session, you’ll learn how to:
- Identify the fundamental questions you want to answer through data
- Design methodologically-sound surveys
- Compare different collection methods and choose the best one for your goals
- Gauge the pros and cons of various question types to help you reach your desired results
SESSION 3: SEPTEMBER 26, 10AM PT
Inspiring action through data
In this session, you’ll learn how to:
- Frame your data as a compelling story to engage your audience
- Accurately analyze survey data to understand its impact
- Develop effective presentations to showcase your findings
- Build comprehensive executive summaries
This masterclass is heavily reliant on customer feedback; we will be surveying participants frequently to measure success and help our advocacy team connect with participants who want to be brand advocates.