Majorities of Americans view the biggest technology companies favorably according to a new Fortune|SurveyMonkey poll. A huge 85% of people in the U.S. have a favorable view of Amazon, while 76% have a favorable view of Alphabet (Google's parent company), 75% have a favorable view of Microsoft, and 72% have a favorable view of Apple. Facebook is the exception: just 49% view the company favorably, exactly matching the 49% who view it unfavorably.
Tim Cook and Satya Nadella, the CEOs of Apple and Microsoft, are themselves viewed favorably by 69% of the public, trailed slightly by Amazon's Jeff Bezos (63%) and Alphabet's Sundar Pichai (60%). Mark Zuckerberg's favorability trails well behind at 42%, much like Facebook's favorability overall.
Just over half of people (53%) don't want the government to break up any of biggest tech companies—Facebook, Amazon, Alphabet, Apple, and Microsoft. Just 27% say Facebook should be broken up, 21% say Amazon should be broken up, 16% say Alphabet (Google's parent company) should be broken up, 14% say Apple should be broken up, and 12% say Microsoft should be broken up.
Similarly, less than half of people think any of the big tech companies noted above should be investigated for antitrust violations. Facebook once again faces the most calls for investigation: 48% of people think the company should be examined for antitrust. Amazon (31%), Alphabet (29%), Apple (24%), and Microsoft (20%) were seen as less serious antitrust threats.
For full results, click through the interactive toplines below.
Read more about our polling methodology here.
