Disney+, the new streaming platform that just launched in November, already counts 14% of people in the U.S. as subscribers according to a new Fortune|SurveyMonkey poll. Apple+, which launched at the same time, has about half that number (six percent).
But relatively few people who don’t already subscribe to the newest streaming platforms say they are likely to do so anytime soon. Just 17% of non-subscribers say they’re likely to get Disney+ in the next month; even fewer (12%) of those who don’t currently subscribe to Apple+ expect to subscribe in the next month.
Early results show a fair amount of overlap between streaming platforms' customers:
- 20% of Netflix users say they already subscribe to Disney+ and nine percent say they already subscribe to Apple+
- 28% of Hulu users say they already subscribe to Disney+ and 12% say they already subscribe to Apple+
- 33% of HBO Now users say they already subscribe to Disney+ and 21% say they already subscribe to Apple+
For more detailed results, click through the interactive toplines below.
Read more about our polling methodology here.
Question text:
How often do you watch video using streaming services (like Netflix or Hulu)?
Do you currently subscribe to cable or satellite television?
How likely are you to subscribe to the new video streaming service from Apple, Apple TV+, in the next month?
How likely are you to subscribe to the new video streaming service from Disney, Disney+, in the next month?
Which of the following video streaming services do you currently use? (Select all that apply)
Netflix / Amazon Prime Video / Hulu / YouTube TV / HBO Now / ESPN+ / CBS Live / AT&T TV / Sling TV / Playstation Vue / Fubo TV / Philo
Compared to 12 months ago, are you using the following video streaming services more, less, or about the same amount?-Amazon Prime Video
Compared to 12 months ago, are you using the following video streaming services more, less, or about the same amount?-HBO Now
Compared to 12 months ago, are you using the following video streaming services more, less, or about the same amount?-Hulu
Compared to 12 months ago, are you using the following video streaming services more, less, or about the same amount?-Netflix
Compared to 12 months ago, are you using the following video streaming services more, less, or about the same amount?-YouTube TV
In the past two months, have you cancelled any of the following video streaming services? (Select all that apply.)
How satisfied are you with your experience using Disney+?
