New competitors are entering the streaming market, with Apple, NBC, Disney, and a joint project between Disney, Hulu, and ESPN all set to debut this fall. In a new Fortune|SurveyMonkey poll, just 11% of current streaming customers say they are likely to cancel any of their current streaming subscriptions as a result of the new competitors, while a majority (59%) say they are unlikely to do so and 28% say they’re neither likely nor unlikely.
However, people are willing to consider adding a new streaming service to their lives. About one in five people (21%) say they're likely to subscribe to the new streaming service from Disney, and about as many (19%) say they're likely to subscribe to the Disney+, Hulu, and ESPN+ bundle. Fewer—14% and eight percent, respectively—say they're likely to subscribe to new streaming services from Apple or NBC.
Other quick facts on streaming habits:
- 29% of people in the U.S. say they watch video streaming services every day; 21% say they’ve never watching video using streaming services
- 56% of people subscribe to satellite or cable television
- Netflix is the top streaming platform (63%), followed by Amazon Prime (41%), then Hulu (33%)
- Compared to 12 months ago:
- 40% of Amazon Prime streamers say they’re streaming more, 42% say they’re streaming the same amount, and 17% say they’re streaming less
- 38% of Hulu streamers say they’re streaming more, 45% say they’re streaming the same amount, and 17% say they’re streaming less
- 35% of Netflix streamers say they’re streaming more, 49% say they’re streaming the same amount, and 15% say they’re streaming less
For more detailed results, click through the interactive toplines below.
Read more about our polling methodology here.
Question text:
How often do you watch video using streaming services (like Netflix or Hulu)?
Do you currently subscribe to cable or satellite television?
Which of the following video streaming services do you currently use? (Select all that apply)
Netflix / Amazon Prime Video / Hulu / YouTube TV / HBO Now / ESPN+ / CBS Live / AT&T TV / Sling TV / Playstation Vue / Fubo TV / Philo
Which of the following video streaming services do you currently use?
How do you access video streaming services most of the time? Via my own login / Via someone else's login
How much do you spend on video streaming services per month?
How much do you spend on cable per month (excluding streaming services)?
Have you stopped using cable or any of the following video streaming services?
What is the maximum amount you’d spend monthly for all of your video streaming services (like Netflix and Hulu)?
Have you seen or heard anything in the news about any of following new video streaming services? (Select all that apply.)
When launched, how likely are you to subscribe to the new video streaming service from Apple?
When launched, how likely are you to subscribe to the new video streaming service from Disney?
When launched, how likely are you to subscribe to the Disney+, Hulu, and ESPN+ bundle?
When launched, how likely are you to subscribe to NBC’s Peacock stream service?
Not counting cable, how likely are you to cancel any of your current video streaming services as a result of any of these new streaming platforms from Disney, Apple, or NBC?
How likely are you to cancel your cable or satellite subscription as a result of any of these new streaming platforms from Disney, Apple, or NBC?
