3 ways CRM surveys make your customer success efforts count
You’ve got ideas.
Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?
We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.
Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.
That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.
In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.
Download our free concept testing eGuide to learn:
- What we’ve learned from talking to marketers
- Insights on research trends
- What to avoid when it comes to testing
- Tips for getting your timing right
- Best practices for writing concept testing surveys
- Real-world examples of how big brands use surveys to make decisions
Discover more resources
Customer satisfaction survey templates
Explore our customer satisfaction survey templates to rapidly collect data, identify pain points and improve your customer experience.
How to identify customer needs
Refine your market research approach with our guide to identifying customer needs and what UK shoppers are looking for in 2024.
How the SurveyMonkey Salesforce integration helps you improve CX scores
How to combine the power of Salesforce customer data with the feedback capabilities of SurveyMonkey to improve CX.
Get feedback you can act on with online evaluation forms
Unlock the power of feedback with SurveyMonkey's online evaluation forms. Start with our form builder today!