LOGIC FEATURES

Build smarter surveys using logic

Make every question count. Survey logic helps you to personalise each respondent’s journey, capture more relevant data and deliver more actionable insights.

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A simplified flowchart view of survey logic, demonstrating the Skip to page action in a dropdown menu, with a ‘Ready to send’ confirmation.

Personalise surveys in real time

With SurveyMonkey, you can build surveys that adapt instantly as people respond. Ask smarter follow-ups on the same page, skip what’s irrelevant and guide each person down the path that suits them best. Behind the scenes, advanced branching logic handles the branching, validation and custom data to deliver a seamless and personalised survey for your audience.

Survey screen with disqualification logic where answer ‘No’ to having tried product leads to Thank you for your interest and window closure

Show only the questions that matter

Use disqualification logic to filter the appropriate respondents through your survey. Use skip logic to ensure that respondents only see relevant questions. This makes for less noise, smoother experiences and higher-quality data.

Capture key details automatically

Pull in existing details, such as department or job title, via your survey link so that they are shown directly in your results. We provide you with a template URL that you can customise once you’ve finalised your design. This means that you will obtain cleaner data and a shorter, smoother survey without asking respondents for information that you already know.

Screen showing use of custom variables (first name, department, etc.) to personalise survey URL to automatically capture respondent details

Survey showing piping logic, where selected seasonal ice cream flavours (cinnamon-basil, lavender) are carried over to follow-up question

Fine-tune follow-up questions

Use carry forward responses to funnel respondents through your survey based on how they answer a multiple choice question. This allows you to move from broader questions to specific questions that are more relevant to the respondent and more useful for your research.

Keep surveys flowing naturally

Make your surveys feel conversational. Use advanced piping to pull a respondent’s previous answers directly into later questions or text, creating a more personalised and engaging experience.

"A survey demonstrating advanced piping, where selecting the ""Sweet Dreams"" essential oil sample leads to a follow-up question referencing ""Sweet Dreams.""
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Survey screen showing toggle to randomise questions to reduce bias & questions about backpack-selection factors (storage, durability, etc.)

Reduce bias using randomisation

Use randomisation logic to shuffle pages, questions or entire blocks of content in order to eliminate order bias and ensure that your insights truly reflect how respondents think, without the influence of a predictable sequence.

Learn how to use our logic features

See where the logic features live in the product and how to use them to guide respondents through
your survey efficiently.

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Logic is useful for any type of project

Get a handle on your buyers’ decision process

Understand how potential buyers view your product category. Use logic to uncover purchase intent and follow up automatically with relevant questions. For example, if a respondent is planning to switch tools, you can ask which brands they’re considering next.

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Event registration survey logic. Selection of predictive analytics results in follow-up table with availability for specific training dates.

Register people smoothly, for any use case

Use survey logic to streamline any registration flow, whether you’re gathering sign-ups for a training session, collecting RSVPs for a customer webinar or recruiting participants for a research study. Ask respondents for their availability or preferences upfront and then automatically guide each one to the appropriate next steps based on their answers. You can surface options in random order to reduce bias, personalise follow-ups and filter out irrelevant choices so that every registration feels simple, accurate and tailored to the individual.

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