We value your privacy

We and our third party partners may use cookies and similar technologies on this site to analyze usage, optimize our services, personalize content, tailor and measure ads and keep this site secure. Privacy Notice Cookies Notice
en
Contact SalesLog in
Contact SalesLog in

Unlock this resource

Unlock resource
Guide

8 marketing trends in 2025: consumer perspectives on AI and social media

Get insights on where to invest your time and budget, and which marketing strategies might be a turnoff for consumers.

As the impact of AI and social media grows, consumers have some concerns. For marketers, it’s a balancing act to take advantage of the benefits without turning customers off.

In this new report you’ll discover:

  • Why over half of consumers don’t think AI-generated content is authentic and what bothers them the most
  • Which social media influencers hold the most sway with consumers
  • The most trustworthy social platforms—and how that varies by generation

Consumer perspectives on AI and social media


Ready to send your own surveys?