Learn about the latest Understanding Society survey findings and how it can help you conduct better market research or develop more effective HR policies.

We explore opportunity sampling advantages and disadvantages, if it’s still relevant and some alternatives like email surveys and probability sampling.

Learn the basics of statistical significance, including the definition and formula, and see examples to help you make informed decisions.

Closed-ended questions get specific, concise and targeted responses that allow us to conduct statistical analysis. Here’s everything you need to know.

Create data-informed marketing strategies that align with your target audience. Learn how to leverage your market research with thorough data analysis.

New research on how marketers are using AI today and their hopes and concerns about AI for the future

Access original research from SurveyMonkey on how artificial intelligence is upending key industries and business areas: marketing, CX, market research, education and healthcare.

What are Likert scales? Likert scales are one of the most reliable ways to measure opinions, perceptions and behaviours. Learn how to use them.

A data analysis plan is a roadmap for how you can organise and analyse your survey data. Learn how to write an effective survey data analysis plan today.

A Thurstone scale allows you to understand and compare respondents’ attitudes, helping you forecast their behaviours and preferences. How do you use this scale in your survey? We’ll explain how to incorporate it and interpret its results. Over time, using the scale will help you understand respondents’ attitudes more objectively.

Learn the difference between these two forms of data and when you should use them. Quantitative research is designed to collect cold, hard facts. Qualitative research collects information that seeks to describe a topic more than measure it.

Check out our expert-certified New Product survey template. From sample questions to powerful analytics, we make it easy to get feedback.