Whether you caught these sessions live or missed them the first time around, here's your chance to explore the five most popular webinars of 2024.
Did you wrestle with advanced survey logic this year? Question why your response rates weren't higher, or wonder how different cultures engage with your customer experience (CX) surveys? You weren't alone. Thousands of professionals turned to our top webinars in 2024 looking for answers to these common challenges.
Our expert presenters, from technical specialists to marketing leaders, shared concrete strategies and real-world examples you can apply immediately to your work. They tackled the questions that matter most: how to build smarter surveys, understand global audiences, and turn feedback into meaningful action.
SurveyMonkey senior onboarding specialists delivered a thorough walkthrough of skip logic and advanced branching features. Using a simple ice cream shop survey example, they demonstrated how to create dynamic survey paths that adapt based on respondents' answers. The webinar covered everything from basic skip logic to complex multi-conditional branching, helping survey creators build more sophisticated and respondent-friendly questionnaires.
Related reading: 5 logic features to take your surveys to the next level
"State of Surveys 2024: Global Trends and Best Practices" This data-rich session unveiled findings from analyzing 20 million daily survey responses, offering invaluable insights into evolving survey practices. The webinar explored the significant growth in gender-inclusive question options, the fourfold increase in AI-related survey topics, and revealed fascinating patterns in mobile vs. desktop response rates across different countries. Participants gained practical knowledge about optimizing survey timing, format, and length to boost response rates.
Related reading: Future of surveys: What our platform says about 2025
Marci Kirkpatrick and Myra Golden shared powerful strategies for gathering and acting on frontline customer service feedback. Using the "start, stop, continue" framework, they demonstrated how to transform employee insights into meaningful improvements. The session highlighted the critical connection between employee satisfaction and customer experience, featuring real-world examples of how companies like woom bikes successfully implemented feedback systems.
Related reading: Improve customer satisfaction by measuring employee engagement
This fascinating exploration of customer satisfaction (CSAT) across different cultures revealed surprising variations in what drives loyalty and purchasing decisions worldwide. The webinar analyzed Net Promoter Score (NPS) patterns across nine countries, uncovering unique cultural preferences and helping organizations understand how to tailor their approach to different markets.
Related reading: Net Promoter Score benchmarks: What is a good NPS?
SurveyMonkey content and product marketing experts shared practical approaches to conducting research that fuels marketing campaigns. They demonstrated how to test creative concepts, gather meaningful data, and transform survey insights into compelling content. The session included real examples of how to balance relevance with trending topics when designing research, and showed how to turn a single study into multiple marketing assets.
Related reading: The ultimate guide to using surveys for content marketing
Looking across 2024's most popular webinars, two key themes stand out: the evolution of survey technology and the enduring importance of human connection. While advanced features like branching logic and AI analysis took center stage, each session emphasized that the most effective surveys are those that foster meaningful dialogue with respondents.
These webinars demonstrated how modern surveys have become sophisticated research tools that drive strategic decisions. Success requires balancing technical capabilities with human understanding — whether you're designing logic flows, analyzing cultural preferences, or gathering employee feedback. As survey technology continues to advance, a human-centered approach remains essential for gathering insights that truly matter.
Ready for more SurveyMonkey learning sessions on demand? Check out all of our on-demand webinars from Curiosity Con 2024.
