Best WordPress Survey Plugins in 2020: 12 Options Compared

This is a guest post by HubSpot. All analysis and opinions belong to HubSpot.

Used correctly, online surveys can be a powerful tool for directing your marketing, sales, and product development initiatives.

An effective online survey is focused, simple, and short. If you have a wide range of products or services, don’t do a giant, all-in-one survey. Your sales and marketing teams will be better served by a series of short surveys focused on a single segment of your business.

Not only does a short survey force you to be more focused, it also boosts your response rate. Remember, you’re asking someone to give you their time so you can turn around and sell them something.

Let that sink in.

Then, make sure your surveys never take more than 10 minutes — and, ideally, less than five minutes.

Another cornerstone of a useful WordPress site survey is limiting your questions to those that will guide concrete changes within your organization. 

Keep in mind that each answer is a tiny gift of data from a user. Maximize the value of that gift by only asking questions that are necessary to help you profile a customer. Then, use the answers to adjust your strategies for better connection.

To power your initiative, there are various free and premium WordPress site survey plugin options at your disposal.

Though there are a myriad of uses for online polls and surveys, there are three primary reasons to include them on your WordPress site:

Assessing customer satisfaction is fundamental to understanding the pain points of your clients (and your company’s ability to resolve them). 

By measuring how customers feel about your products and services you can make adjustments. You can change your marketing to alter their expectations or change your product to better meet their desires.

Modern online surveys can provide real-time user feedback. This is particularly important for brands and companies working hard to manage their image. Near-instantaneous feedback from customers allows you to steer the narrative with precision.

Lastly, a survey or poll is yet another way to engage with your audience. Carried out strategically, a poll helps your customers feel heard, understood, and valued.

When you are deciding which WordPress poll plugin is best for your company, you need to consider five key elements:

Early on, imagine what your survey or poll will look like:

No polling plugin is the best for all companies and brands. You need to weigh the top options based on your company’s needs and budget to determine which survey plugin is best for these needs.

There is a reason 95% of Fortune 500 companies rely on SurveyMonkey to conduct their online surveys. It’s an intuitive, robust platform for creating effective surveys and understanding the results.

SurveyMonkey allows you to easily develop polls, quizzes, and surveys for your target audience. You can easily embed these assets on WordPress. We also offer a variety of customizable survey themes and designs. 

Additionally, SurveyMonkey provides expert-written sample questions to help you develop a more meaningful survey. You can even run your surveys through SurveyMonkey Genius to estimate their probable success rate.

Key Features:

Price:

SurveyMonkey offers three “Business Plan” options.

The Team Advantage plan ($25/user/month) gives you access to unlimited surveys and questions, 24/7 email support, and advanced analysis features. 

The Team Premier plan ($75/user/month) includes everything that comes with the Team Advantage plan, as well as additional features that include white-label surveys, survey completion redirect, and the ability to remove the SurveyMonkey footer. 

The Enterprise plan (contact for quote) gives you access to every tool, integration, and feature SurveyMonkey has.

HubSpot is a software company, mostly know for its inbound marketing and automation capabilities. Recently HubSpot has launched a free all-in-one CRM, sales and marketing WordPress plugin.   

You can use HubSpot WordPress plugin’s forms functionality to engage with your website visitors and perform simple surveys. Once a contact fills in the form, they will automatically be added to HubSpot CRM (free-forever, for unlimited contacts). There you can easily manage their contacts details, segment them into lists, and see every interaction they've had with your website. The plugin updates each contact record with a timeline of the contact’s interaction with your website, live chat conversations, email engagement and form submissions.

Key features:

Price: HubSpot offers a free WordPress & WooCommerce plugin.

YOP Polls is one of the best free WordPress survey plugins available and is easily integrated with your website or blog. YOP Polls is capable of running multiple answer surveys and supports more than one survey at a time.

Key Features:

Price:

YOP Polls is a free WordPress plugin.

Developed by the same company that operates WordPress.com, Tumblr, and WooCommerce, Crowdsignal (formerly Polldaddy) is a powerful drag-and-drop survey and polling platform.

Simple and customizable, Crowdsignal surveys and polls can be shared via links, embedded into your website, or be developed as interactive popups.

Key Features:

Price:

Crowdsignal has three plan options. 

The Free plan has a 2,500 signal limit, limited data export, and includes Crowdsignal branding.

The Premium plan ($15/month) allows you to collect unlimited signals, export all responses, sync data with Google Sheets, and create surveys with branching/logic trees

The Business plan ($45/month) includes everything in the Premium package, as well as other features, including no Crowdsignal branding, video and audio file uploading, fully customizable CSS themes, and the ability to redirect traffic after users submit a survey.

GetSiteControl allows you to create behavior triggers for your surveys. These triggers cause a survey to appear or disappear based on factors that include scrolling depth, exit-intent, and time spent on page.

You can also design your surveys to target various demographics, including those coming from a specific traffic source or geographical location, as well as returning or new visitors.

Though GetSiteControl is a great WordPress plugin for short surveys, the widget format isn’t ideal for more complicated surveys embedded on your blog posts.

Key Features:

Price:

GetSiteControl offers three different packages based on widget views. 

The Small plan ($7/month) is good for up to 10,000 widget views. 

The Medium plan ($14/month) is good for up to 100,000 widget views. 

The Large plan ($28/month) is good for up to 1,000,000 widget views.

WP-Polls is an easily customizable survey plugin. Through the use of CSS styles and basic templates, you have an enormous amount of control over how the final survey looks and feels.

It’s possible to create a WordPress survey with WP-Pools as either a widget or as a separate page on your website. 

Key Features:

Price:

WP-Polls is a free WordPress plugin.

WPForms is a powerful form plugin for everything from contact and payment forms to newsletters and surveys. The drag-and-drop form builder makes it easy to design and customize your polls and surveys.

To create surveys with the plugin, you’ll have to include the WPForms Surveys and Polls Addon to your download of WPForms.

Key Features:

Price:

WPForms offers four packages compatible with their survey addon. 

The Basic offering ($39.50/year) gives you all the essential tools you need to create online forms that can be integrated with your surveys.

The Plus package ($99.50/year) has everything offered in the basic plan, and additional features including newsletter forms, campaign monitoring, and a Mailchimp integration. 

The Pro package ($199.50/year) provides everything offered in the Plus plan, and additional features including form landing pages, conversational forms, and offline forms. 

The Elite package ($299.50/year) provides everything offered in the Pro plan, and additional features including client management, unlimited site installation, and premium support. 

TotalPoll Pro is a user-friendly, easily-integrated poll and survey plugin for WordPress. Its drag-and-drop design makes it a comfortable plugin choice for those who are less tech-savvy.

The plugin also comes equipped with several layers of security to ensure the improved quality of your polls. These include CAPTCHA, IP restrictions, and IP range.

Key Features:

Price:

TotalPoll Pro offers two licensing options. 

The Regular License ($29) offers six months of support. You can get a full year of support for an additional $9. 

The Extended License ($299) lets users charge for polls and surveys they create for other businesses or websites. It also comes with six months of support, or get a full year of support for an additional $102.75. 

Responsive Poll from Total Soft is a mobile-first, user-friendly poll plugin equipped with 18 easily customized survey templates. Though it is not an ideal WordPress plugin for more complex surveys — you’re limited to single-question surveys — it does allow you to run multiple polls on the same page.

Your poll results can be reviewed and shared in various forms including bar, pie, donut, and progress charts.

Key Features:

Price: Total Soft offers a free version of their Responsive Poll plugin with all of the features listed above. Additionally, they have three paid packages. 

The Personal package ($15) includes all of the basic features of the free version, with additional features that include the ability to edit poll results, define a start and end date, and use fully customizable themes. You also get support and updates for six months. 

The Business package ($25) includes all the features of the Personal package, as well as a full year of support and updates, and the ability to install it on five websites. 

The Developer package ($35) includes all the features of the Business package, as well as two years of support and updates, plusthe ability to install it on an unlimited number of websites. 

If you are already using Gravity Forms’s robust form builder system, getting the Gravity Forms Polls Add-On is a no-brainer. Gravity Forms gives you the ability to quickly create powerful checkout forms, contact forms, and newsletters — as well as surveys, quizzes, and polls.

The Gravity Forms Polls Add-On is an “Elite Add-On”, which requires you to have a Gravity Forms Elite License. An Elite License is the highest pricing tier, but is the ideal option if you’re using Gravity Forms on more than three websites.

Key Features

Price:

The Gravity Forms Polls Add-On only comes with the “Elite License” ($259/year).

Used by Uber and TripAdvisor, Opinion Stage was designed to help you increase engagement rates, as well as develop more leads through meaningful customer engagement and polling.

Its advanced analytics track important indicators, such as click-through rates, social sharing, number of votes, and impressions. This data provides better insights that can help you measure the success of an ongoing poll and adjust your strategy in the future.

Though Opinion Stage’s primary function is to create meaningful polls for your business, it can also be used to create other interactive content for your audience.

Key Features:

Price:

The Basic plan ($0) gives you access to basic poll/vote features, quiz/survey features, and limited customization. It’s also designed for a single user and maxes out at 250 views per month.

The Starter plan ($19/month) gives you access to more poll/vote features, quiz/survey features, and integration options. However, it also limits your abilities to customize your content. It’s designed for a single user and maxes out at 10,000 views per month.

The Small Business plan ($65/month) gives you access to all the company’s poll/vote features and quiz/survey features, as well as more integration and customization options. It’s designed for a single user and maxes out at 100,000 views per month.

The Performance plan ($199/month) gives you access to everything Opinion Stage can offer. It’s designed for teams of up to five users and maxes out at 1,000,000 views per month.

With its strategically designed survey templates developed for maximum effectiveness, Modal Survey Premium is a powerful WordPress plugin. The easy-to-use, front-end builder provides plenty of ways to customize the design of your survey or quiz.

Modal Survey Premium is a particularly good tool for creating product recommendation quizzes. This way you can help customers find the products you offer to solve their pain points. 

Key Features:

Price:

Modal Survey Premium offers two licensing options. 

The Regular License ($35/user/year) offers six months of support. You can get a full year of support for an additional $11.25. 

The Extended License ($375/user/year) lets users charge for polls and surveys they create for other businesses or websites. It also comes with six months of support. You can also get a full year of support for an additional $131.25.

Though online polls and surveys have the potential to unlock significant insights about prospects and loyal customers, they are only as good as their creator’s methodology.
But, you don’t have to start from scratch if you lean on the experts who designed the top WordPress poll plugins. Instead, you can easily embed a simple or complex survey into your blog posts or website pages — or you can create a widget. 

The key is to identify a plugin that meets all of your company’s needs. The survey plugin you choose needs to be user-friendly and customizable, and it needs to offer a robust suite of features and in-depth analytics to help you understand your poll results. 

Without total comprehension of your poll or survey results, you can’t make accurate, data-driven decisions to guide your marketing, sales, and product development.

Create a free account with SurveyMonkey today to unlock the true potential of surveys and polls for your company!

The key is to identify a plugin that meets all of your company’s needs. The survey plugin you choose needs to be user-friendly and customizable, and it needs to offer a robust suite of features and in-depth analytics to help you understand your poll results. 
Without total comprehension of your poll or survey results, you can’t make accurate, data-driven decisions to guide your marketing, sales, and product development.

Create a free account with SurveyMonkey today to unlock the true potential of surveys and polls for your company!