The B2B buying journey isn’t linear anymore and it’s definitely not confined to a single channel.
Today’s buyers are asking peers in online communities, scanning review sites, prompting AI tools, subscribing to niche newsletters, and even running their own surveys before they ever fill out a demo request form.
So what’s actually changed? Where is trust really being built now? And what does that mean for brands trying to reach and influence modern B2B decision-makers?
Listen to leaders from G2, LinkedIn, and SurveyMonkey in this candid panel discussion on how modern B2B buyers discover, evaluate, and validate solutions today. We’ll unpack what’s breaking in the traditional funnel, which channels are shaping real decisions, and how brands can show up credibly, without feeling performative or salesy.
Discover more resources
Solutions for your role
SurveyMonkey can help you do your job better. Discover how to make a bigger impact with winning strategies, products, experiences, and more.
SurveyMonkey Research: Customer Feedback (Canada)
Among the 90% of Canadians who provide feedback to companies, just a quarter say they always or often feel truly heard.
On the ground at HubSpot UNBOUND: The new rules of market research in an AI world
Build a Modern Market Research Engine to turn customer signals into confident decisions. Learn the new rules of market research in an AI world today.
The accessibility audit that lowkey turned into a visual identity refresh
Learn how an accessibility audit turned into a company-wide brand refresh