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Integrate with 100+ apps and plug-ins to get more done.

Build and customise online forms to collect info and payments.

Create better surveys and spot insights quickly with built-in AI.

Purpose-built solutions for all of your market research needs.


Measure customer satisfaction and loyalty for your business.

Learn what makes customers happy and turn them into advocates.

Get actionable insights to improve the user experience.

Collect contact information from prospects, invitees, and more.

Easily collect and track RSVPs for your next event.

Find out what attendees want so that you can improve your next event.

Uncover insights to boost engagement and drive better results.

Get feedback from your attendees so you can run better meetings.

Use peer feedback to help improve employee performance.

Create better courses and improve teaching methods.

Learn how students rate the course material and its presentation.

Find out what your customers think about your new product ideas.


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Our blog about surveys, tips for business, and more.

Tutorials and how to guides for using SurveyMonkey.

How top brands drive growth with SurveyMonkey.

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Featured market research resources

Find out how to collect more insights and drive better outcomes with information for market research professionals.

Go straight to: guides, case studies, or survey templates

Market sizing

Quantify the demand for your product, and pinpoint which market to enter next.

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Competitive intelligence

Measure awareness, usage, and NPS® for the key players in your category.

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Category awareness

Gauge the levels of awareness and adoption for emerging product categories.

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Consumer behavior

Understand your target market’s behaviors, perceptions, and needs.

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Shopper insights

Learn who, where, and how people shop for your product/service category.

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Path to purchase

Deep dive into the purchase decision making process of your target buyers.

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Product testing

Get feedback on your product concepts to learn which one will win in-market.

See template

Package testing

Test to see which packaging designs and messaging will stand out most with buyers.

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Pricing research

Know what consumers are willing to pay for your product and what’s too expensive.

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Ad testing

Test your advertising campaigns to know which will drive higher purchase intent.

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Logo testing

Get feedback on your logo ideas to find out which is most appealing to buyers.

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Message testing

See which marketing messages or claims resonate most with your target buyer.

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Brand awareness

Learn how many people are aware of your brand plus how and when they heard about it.

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Brand conversion

Capture the entire brand funnel from awareness to consideration to loyalty.

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Brand performance

See what’s most important when making a purchase and how your brand performs.

See template

Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.