2020 has marked the greatest period of uncertainty and economic volatility our generation has ever faced.
Yet some organizations have quickly adapted to the shifting forces that have short circuited the economy, and are surviving—even thriving—during the crisis by using:
To uncover and pressure test the solutions that can help them find success.
To act with enough speed and commitment to uncertainty and adapt to volatility.
2 in 5 people say they had their income reduced or hours cut
Just 39% of workers think their company is prepared to withstand an economic downturn
Asian, Hispanic, and particularly Black people are much more likely to say they’ve lost their job during the crisis.
Black women are nearly 2x as likely as white men to say they were laid off, furloughed, or had hours or pay cut due to the pandemic.
The top 3 cited ways businesses are responding to the coronavirus crisis:
The top 3 cited ways businesses are responding to the coronavirus crisis, among those who say their company is prepared for a downturn:
Our research shows that those with the best outlook for weathering the crisis aren’t just lucky. They share two fundamental traits that makes them especially suited to adapt, survive—and even thrive.
The willingness to explore, seeking new opportunities and solutions by using data and feedback as a guide.
The ability and resolve to act quickly to adapt to new paradigms by fundamentally changing the established order.
Few industries have been hit as hard as the travel industry, yet TripActions, the makers of business travel management software, has added more than 270 customers since the crisis began by fundamentally changing how they do business and market their products.
Ventilators, crucial for keeping critically ill coronavirus patients alive, are in short supply. While an automaker may not be the first company you’d expect to address the shortage, GM is producing thousands by pairing its massive production capacity with the know-how of small medtech company Ventec.
The State of Rhode Island
The smallest state in the country is dense, with an older population, and is nextdoor to New York, the early epicenter of the US coronavirus epidemic. Nevertheless, Gov. Gina Raimondo has developed an effective strategy for using technology to track and contain the outbreak in her state.
The town of Breckenridge
When local businesses in Breckenridge, Colorado, felt the impact of a dramatic drop in tourism, the town quickly moved to support them with $1 million in grants. When every second counted, the city swiftly processed applications and distributed funds to keep small businesses afloat.
Brand marketing managers can use this toolkit to understand their target audience, grow their brand and prove ROI.
See how SurveyMonkey helps retail companies to navigate evolving market trends, develop products that delight and build beloved brands.
See how professional services organisations use SurveyMonkey to gain customer and market insights.
New research on how marketers are using AI today and their hopes and concerns about AI for the future
The most agile, curious organizations have happier customers, stronger bottom lines, and employees who are more confident that their company will weather the pandemic. Read more about why these companies are coming out ahead in the pandemic.