SurveyMonkey free vs. paid plans

Discover basic features in the free version or unlock advanced capabilities with a paid plan.

A dashboard showing the results of an event feedback poll. A table lists ‘Promoters’ (60%), Passives’ (25%) and ‘Detractors’ (15%). There is also an NPS score gauge showing a score of 33 and a Sentiment Analysis graphic with emojis.

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Use cases | Popular plans | Pricing FAQs

What can I do with a free Basic plan?

Create a survey or form with up to 10 questions.
Use common question types, such as multiple choice, tick boxes, dropdown and text box.
View up to 25 responses per survey or form (see FAQs for more information).

A biodiversity seminar registration form containing name and email address fields. A menu shows different question types: ‘Multiple choice’, ‘Tick boxes’, ‘Dropdown’ and ‘Text box’.

Ask the right questions

Get hundreds of sample questions for almost any use that you can add to your survey in seconds.

Build a survey using AI

Use powerful AI to build a survey in under 60 seconds.

Get started with ready-made templates

Choose from dozens of free templates, such as our event registration form, and customer support, brand awareness and course evaluation surveys.

What is included in paid plans?

Tap into more ways to create and send your surveys and forms, including 500+ templates and 25+ question types to get the answers you need.
Personalise surveys and get better feedback with logic, branching and randomisation options.
Instantly turn responses into insights with our AI analysis suite.
Build custom charts and reports to unlock insights that drive better decisions.
Apply multiple filters to quickly analyse a subset of your respondents and uncover data trends and correlations.

A photo of two bars of soap and a nail brush. An overlaid form asks the question “How likely is it that you would recommend this product to a friend or colleague?”, below which is a 0–10 rating scale. An NPS score gauge shows a score of 33.

Gain deeper insights

With 25+ question types and branching and logic features, you can set up your surveys to generate more precise and granular feedback.

Create a custom look and feel

Pick fonts, colours, logos, custom URLs and styles that resonate with people and reflect your brand with our easy-to-use theme designer.

Uncover insights fast

Ask questions about your results and easily analyse open-ended feedback with our AI Analysis Suite so you can focus on making decisions using high-quality data.

Export and share reports

Download data into a variety of formats, including CSV, XLS or PDF, to share with others, inspire action and drive impactful outcomes.

Explore paid plan features

Build winning strategies with feedback from customers, employees and the market

FREE PLAN

Maximise your marketing impact

Quickly unlock market insights, get a pulse on brand awareness, collect event registrations and more with our free plan. Conduct market research fast with our easy-to-use, integrated global panel. Create a free account and select your targeting criteria, and we’ll find the people you need at fair prices.

A survey creation screen showing a person driving and the NPS question “How likely is it that you would recommend this company to a friend or colleague?”

PAID PLAN

Stay ahead of the market

Create beautiful branded surveys and forms using a paid plan. Customise the entire respondent experience to reflect your brand, from the invitation and visual themes to the thank you page and custom redirects. Connect SurveyMonkey to popular marketing apps in order to easily trigger surveys and forms, enrich your data and follow up faster.

A survey question asking “How would you rate the quality of the support you received?” next to a woman on the phone writing something down, with an average rating score of 4.7 next to her

FREE PLAN

Measure, analyse and close CX gaps

With our free plan, you can use our customer support survey template to start collecting insights into your customers’ support experience; you get up to 25 responses per survey (see FAQs for more information).

A survey question asking “How likely is it that you would recommend this product to a friend or colleague?” next to an NPS score of 33

PAID PLAN

Create a consistent customer experience

Upgrade to a paid plan for access to advanced branding and survey customisation tools to help you showcase a cohesive brand voice.

A survey question asking “How productive do you think the meeting was?” next to a person taking notes and a bar graph

FREE PLAN

Foster a more productive workforce

With our free plan, you can get a pulse on meeting effectiveness and whether employees feel comfortable speaking up by using our meeting feedback survey template.

A survey question asking “How comfortable do you feel expressing your honest opinion at work?” next to a person raising their hand and an ‘Anonymise respondents’ toggle

PAID PLAN

Boost employee engagement

Access even more templates, such as our employee engagement survey, and get more actionable feedback with advanced anonymity features in a paid plan. Segment responses according to location or department while excluding personal information.

Get started for free

Frequently asked questions

Does SurveyMonkey offer a free trial?
How many questions can I ask for free?
What counts as a response? Is it the number of people taking the survey or the number of questions answered in a survey?
Can I try advanced features while I’m on a free plan?
Which SurveyMonkey AI features are available on the Basic (free) plan?
What is advanced survey logic?
How much would I need to pay and how often? What is the difference between annual and monthly plans?
What sorts of advanced features does the SurveyMonkey Enterprise survey platform offer?

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