SurveyMonkey extends partnership with Alex Albon for the remainder of the 2026 Formula 1 season
SurveyMonkey continues its data-driven journey in Formula 1, renewing its partnership with Alex Albon to drive results through to the end of the 2026 season.
NEW YORK, May 22, 2026 – Alex Albon and SurveyMonkey, the world’s most popular platform for surveys and forms, today announced the extension of their partnership through the remainder of the 2026 Formula 1 season. Building on the momentum of their successful 2025 collaboration, the renewed partnership continues to bring SurveyMonkey's powerful feedback tools to the pinnacle of motorsport, turning fan engagement into actionable insights on a global stage.
The continuation of this partnership reflects the genuine impact achieved during the 2025 season, where SurveyMonkey-powered initiatives gave Albon's millions of fans around the world a voice in shaping content, merchandise ideas, and real feedback. Together, the partnership demonstrated that data-driven decision-making isn't just a tool for the boardroom, it's a competitive advantage on and off the track.
As part of the renewed partnership, Alex will continue to leverage SurveyMonkey's platform to power fan engagement activations throughout the remaining Grands Prix, bringing his global audience of more than 6.6 million social media followers closer to the action than ever before. SurveyMonkey branding will again appear on Alex's helmet at select race weekends, alongside expanded digital and social activations designed to showcase how insights fuel excellence at the highest level of sport.
The 2025 campaign delivered results that far exceeded expectations. Across three hero video activations, Fan Meets, Las Vegas, and Data Decisions, the partnership generated over 61.6 million total impressions and 3.6 million engagements, achieving a 5.86% engagement rate that significantly surpassed partnership benchmarks.
"SurveyMonkey gave us the tools to really listen - to understand what our fans want, what they care about, and how to build something meaningful together. Continuing that into 2026 feels like a natural next step, especially with so much of the season still ahead." - Formula 1 Driver Alex Albon
“At SurveyMonkey, we believe feedback fuels performance, and our first season with Alex proved that in a very real way,” said Eric Johnson, CEO at SurveyMonkey. “Together, we gave fans a voice and turned their feedback into insights that shaped content and engagement throughout the season. A big part of what made the partnership so successful is Alex himself. Fans genuinely connect with him, and he puts real thought and effort into creating experiences they care about. We’re excited to keep building on that momentum and show how listening to the people who matter most can drive better decisions in any arena.”
"This renewal is a testament to what great data-driven partnerships look like. Shared values, genuine results, and a commitment to building something bigger together," said Aidan Lyons, CEO at FanCapital. "Alex and SurveyMonkey have created something special, and we're thrilled to see it continue into the second half of the 2026 season."
SurveyMonkey remains part of Alex's broader portfolio of personal partners, which includes Monsoon Valley, Beats by Dre, Domo, and BELL Helmets.
About SurveyMonkey
SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.
About Alex Albon
Alexander Albon is a Thai-British Formula 1 driver competing for Williams in the 2026 FIA Formula One World Championship. Known for his precision, adaptability, and deep connection with fans worldwide, Albon has become one of the sport's most respected competitors. Follow Alex on social media and at alexalbon.com.
About FanCapital
FanCapital powers a next-generation fan engagement platform for world-class teams, leagues, and athletes. Designed to grow audiences, deepen fan relationships, and drive revenue, the company combines deep roots in sports marketing with a sharp understanding of the evolving digital landscape. FanCapital specializes in crafting fan-first experiences that cultivate loyalty, shape narratives, and deliver measurable results. Its approach is anchored in four core pillars: Grow. Capture. Engage. Monetize. Learn more at fan-capital.com.
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SurveyMonkey PR