Skip logic is a feature that changes which question or page a respondent sees next based on how they answer the current question. Also known as “conditional branching” or “branch logic”, skip logic creates a custom path through the survey that varies based on a respondent’s answers. This skip pattern will vary based on rules that you define for the respondent.
Are you worried that respondents will see questions that don’t apply to them? Do you want to ensure that your survey is tailored as closely to your respondents as possible? Whether you’re launching a new advertising campaign, assessing employee satisfaction or arranging a carpool, skip logic saves you and your respondents time, and makes sure you get the right answers without confusing anyone with unnecessary questions. How does it work? With skip logic, you can change which question or page a respondent sees next based on how they answer the current question. Whatever the use case, adding conditional branching makes the survey process quicker and smoother for your respondents – just one more way to easily extract insights.