Build better products that people love
Get the right product-market fit with customer, market and product insights from SurveyMonkey.
SurveyMonkey empowers marketing teams to drive growth
Test new product concepts before launch
Collect critical feedback from potential customers to validate a concept and create a process for iterative refinement that helps you achieve strong product-market fit and a successful launch.
Analyse the competition
Conduct market research to determine where your product fits relative to competitors. Collect data to help you size the market, explore consumer perceptions around competitive products, test pricing and more.
Prioritise the right product features and improvements
Ask customers about features or product improvements they want so you can prioritise your roadmap for the biggest impact. Customers can easily rank their requests in order from most important to least important.
Some of the ways in which product managers use SurveyMonkey to create better products
Market Research
Get actionable feedback on your product or service before you go to market.
Competitor research
Conduct competitor analysis to assess your target market and competitive landscape.
Software and app feedback
Measure Net Promoter Score® (NPS) to assess strengths and weaknesses.
Idea screening
Quickly test and prioritise early-stage product or creative ideas with your target audience.
Concept testing
Have your product concepts, feature optimisations and ideas validated by a trusted audience.
Ready to start gaining insights to build better products?
Net Promoter, Net Promoter Score and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc. and Fred Reichheld.