Corporate response to current events survey template

Make complex decisions about a public response to current events quickly and with confidence.

When the world changes, you want to change with it. For companies and other organisations, that often means showing where you stand with a public statement. But the stakes can be high: some issues are sensitive, some are so crowded that you’d never stand out, some are critical inflection points for your audiences’ thinking and decision-making. If you’re going to invest time, energy and audience attention, you want to make it count. That’s where this survey can help.*

These criteria, developed by our in-house experts in corporate policy and social impact, guide you in making clear decisions about which current events you should comment on and which you may wish to avoid.

It takes into consideration factors such as employee sentiment and industry trends, as well as potential business impact and actionability, e.g. through calls to action, petitions, donation drives, etc.

A simple points system makes it easier to make decisions quickly and prioritise the events that are most closely connected to your organisation, though we should note that this rubric is a starting point only. Make the decision that most closely aligns with your organisation’s values, but do it with data at your disposal.

*We should note that the first step in ensuring that your company’s messaging is aligned with your values is to have a larger diversity, equity and inclusion strategy that helps guide your response and approach.