Get tools to help you build products that drive impact
See how product managers use market, customer and product insights to build products with strong product-market fit.
Product managers have a challenging job. They need to build products that deliver value to their users, while achieving product-market fit that drives business impact. Use this Product Manager Toolkit to learn how you can identify user needs and market opportunities, and use product feedback to power business success. We’ll help you answer these questions:
How do I build successful products?
- How do I achieve product-market fit?
- Will my product resonate with our target buyers?
- How do I build a product with high customer satisfaction?
- How do I maximise product revenue?
How do I identify market and user opportunities?
- What is the ideal customer profile we are building for?
- What are our buyers’ top challenges and how do we solve them?
- How do I prioritise opportunities to address?
Survey templates product managers can rely on to get those answers
Our sample survey templates make it easy for you to start collecting feedback in just minutes. Explore hundreds of questions across different survey types, all designed to get you accurate results you can rely on.
Market Research
Get actionable feedback on your product or service before it goes to market.
See templateSoftware and app feedback
Identify what’s driving your Net Promoter Score ® (NPS), strengths and weaknesses.
See templateWhy choose SurveyMonkey?
SurveyMonkey is not only easy to use, but it’s also the world’s leading survey platform and powerful enough to help you measure what matters.
Features to help you accomplish goals
Business requirements are constantly changing. Our features can help you pivot when you need to.
- Multiple question types for whatever you want to know
- Get targeted responses in minutes with SurveyMonkey Audience
- Our AI-powered SurveyMonkey Genius will help you create high-quality surveys with confidence
- Use our analysis tools to visualise and identify insights effortlessly
- Synthesise key insights from text responses with Sentiment Analysis
Integrations that make work easier
Integrate your survey data with the apps you use every day.
Or, find new ways to reach your customers, employees and peers.
Our most popular integrations are:
- Capture in-the-moment feedback during user interviews directly from Zoom
- Get a holistic view of your data inside Microsoft Power BI and Tableau
- Provide centralised and updated access to feedback data with Google Drive
Support for when you need it
Get the support that your team needs to launch feedback programmes with ease.
Here’s how SurveyMonkey can help:
- We have an amazing support team - filled with product experts who help you leverage the right features to get the results you’re looking for
- Support the way you want it - with phone, email and live chat options for getting in touch
- Tutorials and video demos - available within our robust Help Centre for those who want to explore on their own
Product teams are among SurveyMonkey users from these world-class brands
Advice from product leaders
Here are some common mistakes and best practices for how to avoid them.
Common mistakes
Looking for ways to better understand your buyers? Here are some things to avoid:
Being biased
Try not to ask leading questions. You want to make sure you’re collecting unbiased insights into how people really think. Similarly, don’t just rely on loyal customers for feedback. Go broader and reach a representative sample of your target buyer.
Using jargon or language that could be misinterpreted
Instead, aim for clarity and choose clearly defined and well-understood terms so that you get unbiased responses.
One-and-done feedback
Don’t think of surveys as just a one-off thing. Collect continuous feedback so you can measure progress and stay ahead of any changes in the market.
Best practices
Want to know what product marketing experts suggest? Check out these tips:
Communicate learnings broadly and frequently
Combat internal assumptions or biases by sharing your knowledge consistently across your organisation. By bringing visibility into what prospects are saying, you can rally your partners for greater impact.
Recruit targeted participants to generate the needed insights
Not every user’s opinion is equally important. Survey the right audience based on specific business objectives to give you the most relevant insights.
Measure and track data over time
If your industry is rapidly changing, understanding longitudinal trends in buyer behaviour will keep your messaging competitive and relevant.
Resources that product management professionals find helpful
Choose from our most popular plans
Get an individual plan with features that suit your needs, or create a team instead.
Contact us today
Learn more about our solutions and schedule a demo.
- Manage multiple users and gain visibility into all survey data collected across your organisation with admin controls and dashboards.
- Ensure that confidential data is protected with enhanced security, including encryption, SSO and features that help you remain compliant with HIPAA and GDPR.
- Make feedback automated and actionable by connecting to key business systems using APIs and powerful integrations, including Salesforce, Marketo, Tableau and more.
Explore our toolkit directory
Access more toolkits for a variety of roles
NPS®, Net Promoter® & Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.