Elevate your brand strategy

Brand health survey software helps you make the right marketing moves by giving you a clear view of how consumers perceive your brand, both in the moment and over time. 

Use survey insights to track changes in awareness, favourability and trust as your campaigns roll out so that you can understand what’s working and when you need to pivot. By surveying your market regularly, you can measure the real impact of your marketing efforts and uncover insights that inform a stronger, more effective brand-building strategy.

Not sure where to start? SurveyMonkey has expert-designed brand tracking survey templates that you can easily customise to suit your needs. And with Build with AI, you can type a short prompt and have a custom brand tracking survey created just for you.

Look for brand health survey software that allows you to easily monitor shifts in brand awareness, perception and loyalty over time. Multi-Survey Analysis and longitudinal analysis give you an at-a-glance, real-time summary of key brand metrics, directly within SurveyMonkey. 

It’s also important to look for platforms that allow you to reach your target audience. For example, let’s suppose that you want to understand how millennial fitness enthusiasts perceive your brand compared to competitors. With a global panel that’s fully integrated into the SurveyMonkey platform, you can easily select the demographics that matter to you, add custom screening questions and reach the right audience fast. 

Explore all SurveyMonkey plan features today.

Integrating brand survey data with other business metrics will give you a more holistic picture of brand performance. 

For example, you could compare brand awareness or consideration survey data with revenue growth. Alternatively, you could view changes in brand perception alongside data about your position in the market; this will give you a better understanding of any changes in market share.

SurveyMonkey allows you to seamlessly connect to analytics tools such as Power BI or Tableau in order to combine performance data with brand health data for deeper insights.