Feedback from happy customers is compelling social proof that you can use to increase trust in a product, service or brand. Understand how customers are using your product or service, and the impact it’s made, and highlight those success stories in case studies, testimonials and other sales and marketing content.
If you want customers to stay loyal to your brand, ask them whether you’re meeting expectations with your product, service or brand. Uncover insights that will help bolster your brand with prospective customers by transforming feedback into a positive case study or testimonial. With 25+ question types, hundreds of pre-written questions and expert-written templates, you can easily create surveys to surface compelling stories and proof points.
Understanding what led to a successful sale (or even a loss) will reveal what’s most valuable to customers. Not only will this give you insight into the differentiators and value props that customers find most compelling in marketing collateral, but collecting this information centrally can help you scale your advocacy programme, produce more stories faster and arm your sales team with better customer proof.
Net Promoter, Net Promoter Score and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc. and Fred Reichheld.