Purchase experience survey software that uncovers what customers think

Understand how your customers feel about the purchase process, and launch meaningful improvements that increase sales.

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A person holding a phone and opening a package, along with a chat bubble saying “Tell us about your shopping experience”; next to this is a bar graph showing purchase satisfaction results

See where buyers drop off

Get feedback that uncovers what’s preventing people from completing a purchase.

Send surveys your way

Use pre-built templates and share via email, web pop-up, QR code and more.

Share results, close the loop

Make the right moves quickly, powered by real-time data and advanced analytics.

Easily launch branded surveys that improve checkout experiences

Create surveys that are unmistakably yours by adding your logo or creating your own theme.
Design your survey exactly how you want with 25+ question types, from star ratings to matrix questions.

POPULAR FEATURES

→ Survey branding and customisation

→ Survey question types

A survey being designed, with a question asking “What could we do to make the purchase process better?”

Reach buyers in the moment

Deploy surveys at key touchpoints, such as at checkout or immediately after purchase, with features that collect feedback across channels.
Share surveys in your store via QR code or embed them on your website.

POPULAR FEATURES

→ Collecting responses

→ QR codes and web feedback

A person scanning a QR code with their phone at a self-checkout, next to a survey question asking “How would you rate your purchase experience today?”

Get insights that boost sales

Improve buyer experiences by monitoring purchase satisfaction over time.
Share data instantly with teams via Slack and email, or use custom dashboards for a real-time view into the purchase experience.

POPULAR FEATURES

→ Multi-survey and longitudinal analysis

→ SurveyMonkey Connect

→ Results dashboards

An alert saying “You have a new response on your purchase feedback survey”

SurveyMonkey integrates with 200+ go-to apps

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woom gets feedback at scale to create a smooth purchase experience

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“What makes a great experience when buying a product is that you’re able to buy it friction-free. SurveyMonkey helps us gather customer feedback at scale, quickly see the temperature and the trends, and take action.”

April Obersteller | Managing Director, woom bikes North America

Plans that suit you or your team

Basic

For anyone just getting started. Create unlimited surveys and collect 25 free responses in each survey.

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Individuals

For individual users who need advanced tools and want to save with a flexible, feature-rich plan.

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Teams

For growing teams who need great survey tools, branding controls and real-time collaboration features.

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Enterprise

For organisations that need secure access, admin tools and powerful integrations at scale.

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Have any questions? If so, we’re here with the answers.

How does purchase experience feedback help businesses improve customer satisfaction and increase sales?
Purchase experience feedback surveys help businesses gain actionable insights to create a smoother experience for customers, from offering more payment options at checkout to improving delivery times.
By tracking opportunities and addressing pain points, you can ensure that you’re delivering a purchase experience that meets customer expectations and keeps them coming back.
To start sending purchase surveys today, explore our expert-designed templates. Alternatively, let AI create a custom survey for you in under a minute.
What features should I look for in purchase experience survey software?
Look for purchase experience survey software that’s easily customisable, delivers real-time insights and integrates with your go-to apps. Every buying journey is different, so you’ll need the ability to quickly tailor your questions to your product or industry, as well as your sales channels. Analytics and reporting capabilities, such as custom dashboards, also help you catch problems early, before there’s a bigger impact on your business.
Explore all SurveyMonkey plan features today.
How should I analyse purchase experience trends and opportunities?
To get the most out of purchase experience feedback surveys, start by mapping your key customer touchpoints. Analyse responses across those moments to surface recurring issues or improvement opportunities:
• Track changes over time using longitudinal surveys to see how updates to your purchase journey affect customer satisfaction.
• Use sentiment analysis to quickly gauge how customers feel about the experience.
• Segment your data by channel, location or customer type to identify where specific improvements are needed. Visualise and distribute findings using data dashboards or analytics integrations.
The goal when using a purchase experience platform isn’t just to monitor feedback, but also to link it to action; small experience improvements can directly influence repeat purchases and increase sales and customer loyalty.

Purchase experience surveys made simple

A man typing on a laptop next to a ‘happy face’ emoji

Understand and improve the customer journey

Learn how to increase sales and build your brand by thinking like a customer.

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A woman with an open laptop next to a score of 75 and a ‘happy face’ emoji

Improving CSAT across all channels

Create an omnichannel feedback strategy to maximise customer satisfaction.

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Five different emoji faces ranging from smiling to frowning; below them is the question “How was your purchase experience?” and the answer “I found exactly what I was looking for!”

Key metrics to measure customer experience

Discover the metrics and KPIs that will help you boost satisfaction and loyalty.

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Discover what customers truly think about their purchase experience

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