Improve website experience with real-time feedback

See what’s working (and what’s not) on your site and build better journeys from click to close.

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A website view of DeliverShip boxes with a customer feedback survey pop-up and a chart showing NPS data and integration logos.

Capture feedback in the moment

Allow website visitors to share thoughts at any time via embedded or pop-up surveys.

Quick to launch, easy to scale

Get started quickly with templates that you can customise to create surveys that suit every page and every goal.

Insights your team can act on

Connect results to your tools so that teams can resolve issues fast and keep improving.

Never miss an opportunity for web feedback

Use templates to ask expert-approved questions and easily embed surveys directly into high-value pages.
Reach visitors at the right moment with triggers such as scroll depth, time on page or exit intent.
Collect feedback while visitors are still engaged so you can catch any issues before they quit.

POPULAR FEATURES

→ Templates

→ Collectors

Tailor website feedback surveys to a specific page or goal

Customise surveys based on specific webpages or visitor behaviour for more precise feedback.
Use logic and branching to ask only the most relevant questions about a visitor’s web experience.

POPULAR FEATURES

→ Embed surveys on multiple pages

→ Logic features

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Share insights, take action faster

Send results to tools such as Slack, Jira and HubSpot so that teams can act quickly.
Use built-in dashboards to spot trends across time, devices and key pages.
Keep stakeholders aligned by sharing real-time feedback where work gets done.

POPULAR FEATURES

→ SurveyMonkey Connect: native apps and integrations

→ Reporting dashboards

→ Built-in collaboration

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SurveyMonkey integrates with 200+ go-to apps

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Ryanair improves the customer experience by using actionable feedback

“SurveyMonkey is an easy platform that allows us to engage our customers to understand where we can improve and hear first-hand about our customer experience.”

Rawaa Shami | Market Research Manager, Ryanair

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woom grows its global business by listening to customer voices

“With SurveyMonkey, we have been able to collect feedback from both our customers and our employees, prioritise what they need and build that into our strategies.”

April Obersteller | Managing Director, woom North America

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Get started with one of our most popular plans for customer feedback

Try it now and get 25 responses for free, or choose from our top plans.

*Additional charges apply for extra responses. SurveyMonkey Audience panel responses are sold separately.

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Have any questions? If so, we’re here with the answers.

How do you collect feedback on a website?
You can collect website feedback in two key ways: directly on your site or following a visit. On-site surveys can appear as pop-ups, slide-ins or feedback buttons, triggered by behaviour such as time on page, scroll depth or exit intent. These enable you to gather insights in real time while the experience is still fresh.
You can also use SurveyMonkey flexible collector options, such as web links or email invitations, to reach users after their visit. This is especially useful for follow-up surveys after a transaction, support experience or feature release.
Why is website feedback important?
Website feedback helps you understand the “why” behind what users do on your site. While analytics can tell you that users are quitting on your pricing page, feedback surveys can tell you why: what’s unclear, what’s missing or what’s causing hesitation.
Feedback also plays a critical role in continuous improvement. Whether you’re refining content, testing design changes or fixing usability issues, input from real users helps you to make smarter decisions, faster. Learn why it matters in our full guide to why you should capture feedback on your website.
What is the best tool for website feedback?
The best website feedback survey tool gives you more than just pop-ups; it offers flexibility, targeting and built-in analytics. With SurveyMonkey, you can create surveys that appear directly on your site or share surveys via one of our many website collector options, giving you full control over how and when you collect input.
You can start with expert-built templates or customise your own using logic, branding and URL targeting. And with integrations like Slack, Jira, Salesforce and Power BI, you can route insights to where your team works, so you’re not only collecting feedback but also acting on it.
Explore the different ways in which you can use SurveyMonkey to collect website feedback.

Resources to help you collect, understand and act on website feedback

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Website feedback survey templates

Explore ready-to-use templates to start collecting feedback across your website.

Explore templates

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Build a stronger feedback programme

Learn how to set goals, choose the right channels and turn feedback into action.

Read the guide

See how your feedback stacks up

Compare your results to industry benchmarks and spot how to improve site experience.

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Ready to create an awe-inspiring website experience?

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