Explore resources that will enable you to strengthen survey approaches and support more reliable research outcomes.
A Thurstone scale allows you to understand and compare respondents’ attitudes, helping you forecast their behaviours and preferences. How do you use this scale in your survey? We’ll explain how to incorporate it and interpret its results. Over time, using the scale will help you understand respondents’ attitudes more objectively.
Learn the difference between qualitative and quantitative research, when to use each method and how to combine them for better insights.
Make accurate assumptions about your population by surveying a small sample. Learn the definition of probability sampling and about the types of sampling.
Focus groups can be an invaluable way to collect feedback, but they're not always feasible or helpful. Learn about the pros and cons of using a focus group before you decide whether or not to run one yourself!
Descriptive research gathers information for inferences about a target audience & helps define and measure the significance of ‘something’ about respondents.
Learn about the three types of survey research: exploratory, descriptive and causal. See examples and choose the right method with our quick decision guide.
Longitudinal studies are invaluable for aligning your efforts with the demands and expectations of a certain audience. We’ll define what, exactly, a longitudinal study is and discuss best practices in collecting longitudinal data. In addition, we’ll talk about the ways that you can apply a longitudinal study for both your clients and employees.
Non-probability sampling is when certain individuals in your population have zero chance of being surveyed. This method can be an effective way to survey your audience—in certain situations. Learn what these situations are and read about the general pros and cons of using non-probability sampling.