Explore resources that will enable you to strengthen survey approaches and support more reliable research outcomes.
Nonresponse bias is almost impossible to eliminate completely, but there are a few ways to ensure that it is avoided as much as possible. Here is a list of five ways to tweak your research process to ensure that your survey has a low nonresponse bias.
When our research team at SurveyMonkey releases a poll with one of our media partners or publishes our weekly Trump approval numbers, we’re using data collected with our unique methodology. About 3 million people take user-generated surveys on SurveyMonkey every day, and immediately after they do so we invite a small percentage of them to take […]
A survey is like a snapshot: From one survey, you can only draw conclusions about a single time, place, and group of people. And often, that’s all you need to know. But sometimes, you also want to understand how the people you surveyed are changing. In that case, one single survey, or snapshot, is not […]
It’s possible you’ve heard this one before: Go hungry to a grocery store and you’re likely to come out with a shopping cart full of everything in the store except the refrigeration cases. Go on a full stomach, and you’re more apt to stick to your grocery list. Why are we talking about shopping? Well, […]